November 2023 at Soft2Bet

November is one of the busiest months of the year for iGaming companies and this busy period included the industry’s Safer Gambling Week initiative, SiGMA Malta Europe while our media presence was strengthened with interviews, podcasts and social media posts.

But to start off this newsletter we’re delighted about being shortlisted for the following awards.

AWARDS 

We’re on the list! Soft2Bet has been shortlisted in the iGaming Software Supplier category for the International Gaming Awards 2024 and with payer safety a top priority at Soft2Bet we’re delighted to be one of the shortlisted candidates in the Best Implementation of RG Tool category in the Casino Guru Awards.

In the past month we were also shortlisted in the Responsible Gaming category at the SiGMA Europe Awards 2023 and in the Legal Team of the Year category at the Vixio Global Regulatory Awards.

Commenting on Soft2Bet’s presence at the SiGMA and Vixio awards, General Counsel David Yatom Hay this was is a well-deserved “recognition of our outstanding commitment to the online gambling industry”.

“Being shortlisted for the Responsible Gaming category at the SiGMA Europe Awards 2023 highlights our dedication to promoting safe and ethical gambling practices, while being nominated in the Legal Team of the Year category at the Vixio Global Regulatory Awards underscores our legal team's expertise and their significant role in navigating the complex regulatory landscape of the online gambling industry. The knowledge and dedication of our responsible gambling and legal teams play a crucial part in our continued success and growth.”

SAFER GAMBLING WEEK

We renewed our commitment to responsible gambling through the Safer Gambling Week industry initiative that takes place every November. We collaborated with our customer support partner WeDoSupport and the team there is committed to enabling responsible, dynamic, inclusive and caring work environments. We’re delighted to champion their work.

• Not only does WDS provide fantastic support for players who might be concerned about their gambling behaviour, it promotes corporate and social responsibility from all stakeholders so that players are safe and its personnel teams reach their full potential.

EXPO-CONFERENCE

SiGMA Malta Europe is one of the major trade shows for our industry and Soft2Bet was one of the main exhibitors at this year’s event with an amazing stand and our senior leaders drove discussions and debates during the conference panels.

• During his keynote our CEO Uri Poliavich explained how Motivational Engineering, Soft2Bet’s gamification technology, is a major revenue driver for our partners, and
• our General Counsel David Yatom Hay discussed the European regulatory landscape.

COMPLETE SOLUTION

Soft2Bet’s content library includes more than 14,000 casino games from 120 games studios and providers and we offer sports betting markets on more than 1 million live events every year. This is done in 20 languages and players can access more than 200 payment options across 30 different currencies.

GAMIFICATION

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, spoke with Tech.eu about how data, testing and setting clear goals drives our gamification technology and enables us to provide highly modern and personalised gaming experiences that harness AI, machine learning and our state-of-art technology.

ON AIR - SOFT2BET PODCASTS

B2B

Soft2Bet’s Head of B2B Sales Styliana Kalogreadou sat down with the G3 Pulse podcast to talk about US objectives and how the market compares with Europe.

Listen to the podcast to hear how:

• we analyse and assess the markets that we enter and how we will approach our B2B efforts in North America,
• why regulatory expansion in Europe and beyond will continue throughout 2024, and
• how Motivational Engineering, our gamification technology, drives engagement and revenues.

GROWTH

Martin Collins, Chief Business Development Officer at Soft2Bet, spoke with SiGMA World about how a consistent approach can deliver success and how trusting your teams and how the iGaming industry has evolved over the past 20 years.

• Listen to the interview to hear Martin’s analysis of the important role of data,
• how Soft2Bet understands its audiences to help operators balance and maximise their marketing spend with ROI, and
• how gamification drives engagement and revenues across all key metrics.

LICENSING AND REGULATION

David Yatom Hay was also on the airwaves and spoke with Focus Gaming News during SiGMA Malta Europe. He discussed regulation, picking the right markets to enter and gamification.

Listen to the interview to hear how:

• Soft2Bet has obtained licenses in Malta, Sweden, Italy and Romania this year and is working on the same goals in Germany, Portugal and in North America in New Jersey and Ontario.
• localisation and understanding target markets is key to how the company works, and
• why player safety is key to Soft2Bet’s effort to grow sustainably and responsibly.

See you at the end of the month for our December recap!