Novomatic TAP-A-PHONE: The cashless solution that modernizes operations in casino and gaming halls
Thursday 24 de July 2025 / 12:00
⏱ 2 min read
(Buenos Aires).- Novomatic continues to invest in innovation with solutions tailored to the evolving landscape of in-person entertainment. Among them is Tap-a-Phone, a mobile tool that’s transforming how players manage their credits and rewards in casinos and gaming venues.
In an increasingly competitive environment, where technology is becoming a key ally of customer experience and operational efficiency, NOVOMATIC continues to develop innovative tools that respond to the new dynamics of in-person entertainment. One of its offerings is Tap-a-Phone, a mobile solution that transforms player interaction with their credits and benefits in casinos and gaming venues.
Tap-a-Phone is a virtual wallet designed to integrate a player's cashless card directly into their mobile device. Available for iOS and Android systems, it allows users to load and unload credits, access loyalty programs, and view their transactions quickly and securely, without relying on physical cards, external screens, or intermediaries.

By simply scanning a QR code and entering basic details, each player can link their account to the app and begin operating from their mobile device, frictionlessly, with greater autonomy and convenience.
“Tap-a-Phone was developed with a clear focus: to facilitate operations on the floor and simplify the user experience. It is a tool that meets the standards of an industry undergoing rapid digital transformation,” emphasizes NOVOMATIC.
This innovation not only enhances the player experience but also represents a tangible improvement for operational teams. The ability to scan cards from anywhere in the casino streamlines customer service processes and significantly reduces the use of physical inputs such as printed cards or external terminals. Thus, the solution contributes to more efficient, clean, and sustainable management.

Highlighted Benefits:
Loading and withdrawing credits from a mobile phone, without additional intervention.
Digital access to the loyalty program, encouraging customer engagement.
Reduction in operating costs and consumption of physical materials.
Greater efficiency on the floor, thanks to an agile, contactless system.
Improved security and traceability of operations.
In Argentina, the first casino to implement Tap-a-Phone was Casino Magic Centenario, in the province of Neuquén. Its early adoption was part of a strategy to modernize its services, aiming to offer an innovative, convenient experience aligned with today's player expectations.
With Tap-a-Phone, NOVOMATIC reaffirms its commitment to the digital transformation of land-based gaming, providing concrete solutions that optimize operations, strengthen customer relationships, and pave the way for a new generation of more connected, efficient, and user-centric gaming venues.
Categoría:Gaming
Tags: NOVOMATIC,
País: Argentina
Región: EMEA
Event
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