Onlyplay in 2025: Ideas, New Engaging Game Releases and International Expansion

From the very beginning, Onlyplay has followed a straightforward approach – to create games that are engaging, modern, and practical for both players and partners. In 2025, this approach proved itself through growth, consistency, and scale.

Five years of growth – and a clear identity

Five years ago, Onlyplay started as a small, ambitious team. Today, we are a game content supplier working with 2500+ operators, delivering 140+ games across 18 languages to markets worldwide.

During 2025, Onlyplay maintained a strong global presence, taking part in numerous industry events across Europe. Major conferences such as ICE Barcelona 2025, SBC Summit Lisbon, and SiGMA Central Europe in Rome became key touchpoints of the year, where large Onlyplay teams were on-site, running multiple activities, showcasing new releases, and engaging directly with partners and visitors.

Each event had its own highlight. In Lisbon, Fortune Chef Panda became one of the most recognizable elements on the show floor, drawing attention, sparking conversations, and turning the game into a visual symbol of the Onlyplay stand. These events were not just about visibility, but about live interaction, feedback, and strengthening long-term relationships within the industry.

A strong year for new releases

During 2025, we significantly expanded our portfolio with a diverse lineup of new titles. Each release combined recognizable mechanics with fresh visual styles, clear pacing, and strong market adaptability.

Among the standout launches was Fortune Chef Panda, a Tap Game™ that turned fast tap-based interaction into a playful, food-themed experience. Its simple core mechanic, combined with competitive pacing and expressive visuals, made it highly engaging for players and easy to position for operators.

Chicken Plinko brought together two strong trends – Plinko-style gameplay and bold, character-driven visuals. By blending tap interaction with a familiar drop mechanic, the game delivered short, dynamic sessions and strong retention, performing well across multiple markets.

Another key release was Coin Flynn Deluxe, which introduced a distinctive coin-merge approach within a slot format. The game focused on accumulation, visual progression, and satisfying win moments, offering a fresh alternative to traditional reel-based gameplay.

Tap Games™ continued to mature as a core direction, reinforcing interactive, session-based gameplay as a defining part of the Onlyplay identity. At the same time, slot and instant game releases explored new mechanics and themes, strengthening our position across different regions and partner needs.

The result was a balanced portfolio – flexible for operators and engaging for players.

Piggy Tap™ – when product energy turns into affiliate results

One of the most prominent highlights of the year was Piggy Tap™, which became a clear example of how product design, simplicity, and timing can turn into real performance.

In 2025, Piggy Tap™ proved itself not only as a strong player-facing game, but also as an exceptionally effective product for affiliates. Its tap-based mechanics, instantly readable visuals, and recognizable mascot made it easy to promote and simple to convert traffic.

Ready-to-use PWA designs allowed webmasters to launch campaigns quickly and scale efficiently across markets. Within a single month, Piggy Tap™ PWA designs were actively used across 38 GEOs, delivering 47,281 installs, 5,586 registrations, and 864 FTDs – demonstrating a stable funnel and strong user intent.
 

Native ads performance and PR visibility

Piggy Tap™ also delivered outstanding results in native advertising. Affiliate campaigns generated 10,928,638 impressions, 1,022,522 clicks, and an average CTR of approximately 9.4%, significantly exceeding typical benchmarks for the format.

In parallel, Piggy Tap™ gained strong PR exposure at major industry events, including SBC Lisbon and SiGMA. These activities resulted in 2,500 unique leads, over 50,000 total coverage, and 598 affiliates downloading promotional materials.

Additional visibility came through coverage in 8 major affiliate and industry media outlets, contributing to a total media reach of 60,000+ across PR campaigns. By the end of the year, Piggy Tap™ had firmly positioned itself as a tap game affiliates love to promote.

Team growth behind the scenes

Behind every release and every result stood a growing team. In 2025, Onlyplay expanded not only in size, but also in expertise. New specialists joined across development, design, analytics, and partnerships, strengthening internal processes and enabling faster, more confident execution.

This team growth allowed us to test more ideas, refine our products, and bring concepts to market without compromising quality.

Energy that became impact

Looking back, 2025 can be summed up in one phrase – energy turned into results. Ideas became products. Products became performance. And experience became clarity.

As Onlyplay moves forward, we do so with a stronger foundation, a larger team, and a clear understanding of what we do best – creating games that engage players and deliver value to partners. And this is only the beginning.