ORYX Gaming eyes global expansion with BtoBet deal

Under the content distribution agreement, BtoBet, a global provider of sports betting solutions, will take on ORYX Gaming’s full portfolio of proprietary and third-party content. Top performing titles including recent release Battle Dwarf and the popular classic Back to the Fruits will be made available via ORYX Hub, together with premium games from partnered, top-tier studios such as Gamomat, Kalamba, Golden Hero and Givme Games, and third-party providers such as EGT, Zitro, Ortiz and Pariplay.

BtoBet boasts a strong presence in Latin American and African countries that will serve as a springboard for ORYX Gaming to launch with operators in regulated markets in those regions, in addition to further expanding its European footprint. 

Matevz Mazij, Managing Director of ORYX Gaming, said: “BtoBet’s wide-ranging geographical reach will unlock new markets for ORYX Gaming and provide us with access to broader audiences. 

“This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions.”

Alessandro Fried, Chief Executive Officer at BtoBet, said: “We are delighted to provide ORYX Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion. 

“Not only does ORYX Gaming offer a content rich portfolio that will boost our online games offering, but it also makes access to its broad catalogue completely seamless via the ORYX Hub. This partnership will undoubtedly deliver great results for us and our clients.” 

ORYX Hub provides operators with simple and quick access to a large portfolio of certified and compliant casino content, as well as its lottery and sportsbook products, via one contract and one integration.