Gaming

The Amigo Advantage: Speed, Strategy, and Winning in LATAM

Friday 31 de October 2025 / 12:00

⏱ 2 min read

(Lisboa).- Amigo Gaming’s Gerard Busom Guillamet discusses LATAM’s iGaming growth, the company’s “glocal” strategy, and how partnerships with game aggregators like Timeless Tech drive success in Brazil’s regulated market.

The Amigo Advantage: Speed, Strategy, and Winning in LATAM

Building Momentum Across LATAM

In the fast-paced world of iGaming, few providers have scaled as quickly and strategically as Amigo Gaming. With a deep understanding of both operator challenges and player psychology, the Barcelona-based studio continues to expand its footprint across Latin America through what Gerard Busom Guillamet, Senior Account Manager for LATAM, calls a “glocal strategy” — blending global reach with local insight.

During our conversation at SBC Summit Lisbon, Gerard shared how Amigo Gaming’s focus on market adaptability, certified content, and smart partnerships has made it a preferred name among operators looking for reliability and creativity.

Speed, Compliance, and Strategic Partnerships

Amigo Gaming entered Brazil’s newly regulated market with one goal — to act fast and act right. By certifying its entire portfolio immediately after regulation, the company gained a first-mover advantage and positioned itself as a compliant, trustworthy partner for licensed operators.

Beyond compliance, Amigo’s strategic use of game aggregators like Timeless Tech ensures its games are distributed seamlessly across diverse markets. Through a single API connection, operators gain access to a robust library of Amigo’s 100+ HTML5 titles, including favorites like Fruits Go Pop, Barbarian Stash, and the signature PIN WIN mechanic — Amigo’s unique twist on the Hold & Win format.

To explore how this partnership started, revisit our earlier feature:
? Amigo Gaming x Timeless Tech: Innovating the iGaming Industry

A Mobile-First Approach with Local Flavor

Amigo Gaming’s “intentional innovation” design philosophy combines proven mechanics with fresh themes, tailored to regional preferences. Every title is mobile-first, optimized for vertical gameplay and designed for instant accessibility — a must for LATAM’s mobile-driven audiences.

This combination of simplicity, speed, and engagement is what makes Amigo stand out in an increasingly crowded market. As Gerard notes, “Players today want experiences that feel familiar, yet exciting — and that’s what we build.”

Looking Ahead

With Brazil, Mexico, and Peru as core focus markets, Amigo Gaming is strengthening its partnerships with leading aggregators to expand faster and smarter. For operators, this means instant access to certified, player-tested, and mobile-ready content — all backed by a trusted distribution network through Timeless Tech.

Contact Timeless Tech to integrate Amigo Gaming titles into your platform

Categoría:Gaming

Tags: Timeless Tech,

País: Portugal

Región: EMEA

Event

SiGMA North America 2026

01 de September 2026

LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America

(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.

Monday 28 Sep 2026 / 12:00

SiGMA North America Addressed Crisis Management in iGaming  

(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.

Friday 25 Sep 2026 / 12:00

Affiliates and Acquisition: Keys to Regulated Markets in North America

(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.

Thursday 24 Sep 2026 / 12:00

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