XFL and Genius Sports strike official data and fan engagement partnership

Genius Sports has been granted the exclusive rights to distribute official data from every XFL game to its global network of media and betting partners. Sportsbooks will be provided with the fastest, most accurate feed of XFL data, while brands and advertisers will be able to access official XFL data through the Genius Marketing Suite, an all-in-one fan engagement platform.

To help the XFL expand its digital audience and drive fan engagement levels, Genius Sports has built a new “XFL Pick‘Em” game. This free-to-play game asks fans to predict the outcome of upcoming XFL matchups, including various proposition bets related to games, players, and teams. To gamify the experience, fans are asked to bet with football tokens, creating parlays to increase their potential score and improve their ranking on the league-wide leaderboard. Weekly winners will be eligible for a variety of prizes, including XFL Shop gift cards, and a grand prize winner will receive a trip for two to the 2023 XFL Championship Game.

“We continue to align ourselves with the best partners in the business to drive innovation and develop new ways to immerse our fans into the action of the game,” said Wendy Bass, XFL Chief Business & Legal Officer. “Genius is a leader in exploring the new frontier of next generation fan engagement. By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners, and stakeholders.”

“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important,” said Sean Conroy, Executive Vice President at Genius Sports. “We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”