Yggdrasil expands Serbian presence with Merkur partnership

The collaboration, facilitated through the supplier’s partnership with Bragg Gaming, brings both core Yggdrasil titles and content from the pioneering YGG Masters program to Merkur’s player base, strengthening the operator’s premium casino offering in the Balkan country.

Merkur’s local customers now have access to Yggdrasil’s extensive game library, including latest releases MexoMax 2 and Bob Marlin Goes Splashing, as well as the hugely popular Vikings series, alongside established favourites from the YGG Masters studios.

The agreement represents another strategic milestone for Yggdrasil as it continues to expand across regulated European markets, leveraging key partnerships to bring its content to new audiences throughout the region.

Jose Kadala, Chief Commercial Officer at Yggdrasil, said: “We're excited to expand our presence in Serbia through a major partnership with Merkur. We are confident that it will be a roaring success as we deliver both our proven core titles and innovative YGG Masters content to players.

“Serbia represents an important growth market for us, and this deal demonstrates our commitment to providing operators with exceptional player experiences across regulated regions.”

Nenad Aleksić, Head of Online Casino at Merkur, added: "Yggdrasil’s reputation for creating engaging, high-quality gaming content made them an ideal partner for expanding our offering.

“With a creative approach to game creation and the broad portfolio via the YGG Masters program, their games are a perfect addition to our already strong slot stable.”