Altenar analyzes the growth pattern and key players in the Peruvian gaming market
Thursday 19 de June 2025 / 12:00
⏱ 1 min read
(Douglas).- Peru has established itself as one of the most promising betting markets in Latin America, thanks to a combination of high internet and smartphone usage, a clear regulatory framework, and strong integration between physical and digital betting.
Growth and Regulation
Internet and mobile : With more than 75% of Peruvians connected and widespread use of mobile payments, the country is primed for digital betting.
Regulation : Law No. 31557, in force since February 2024, established clear regulations for online betting and casino games, managed by MINCETUR .
120 licenses have been awarded to 60 operators, strengthening consumer confidence and attracting local and international investment.
Main Operators
Featured locations :
Total Bet , Inkabet (now part of Betsson), Te Apuesto , Doradobet and Betano .
Internationals present :
Bet365 , Betsson , 1xBet , Unibet , Betway and Rabona .
In the physical world , companies like CIRSA dominate with casinos and betting shops in key cities like Lima and Arequipa. CIRSA even acquired 70% of Apuesta Total.
Trends and Opportunities
Football and betting are closely linked: Betsson sponsors Liga 1, and Stake has partnered with FCB Melgar.
The focus is on mobile platforms , live betting, and integrated experiences (casino + sports betting).
Market consolidation is expected, with only three or four major brands dominating.
Challenges
High competition, rising taxes (up to 13% between ISC and GGR), and macroeconomic risks such as the fiscal deficit (3.6% of GDP in 2024).
New regulatory requirements include KYC, advertising restrictions, and responsible gaming measures.
Perspectives
The Peruvian betting market is estimated to reach $3 billion by 2026 , establishing itself as one of the most attractive in the region.
Success will depend on adapting quickly, offering personalized local experiences, and leveraging technology.
Read the full article here
Categoría:Legislation
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
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(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
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