US Senators Push Bill to Restrict Gambling Ads Targeting Minors
Tuesday 19 de May 2026 / 12:00
⏱ 1 min read
(Washington D. C.).- Proposed legislation would introduce federal penalties for sports betting promotions aimed at underage audiences on social media platforms.
Lawmakers in the United States are advancing a new bill designed to curb gambling advertising Targeting at minors, as concerns grow over the rapid expansion of sports betting marketing across digital channels.
New proposal targets youth-focused gambling ads
Two U.S. senators are collaborating on legislation aimed at limiting the exposure of minors to sports betting promotions online. The proposed Gaming Advertisement to Minors Enforcement Act seeks to establish a federal ban on gambling advertisements directed at underage users on platforms such as TikTok and Instagram.
The bipartisan initiative is being led by Katie Britt and Richard Blumenthal.
Significant penalties proposed
Under the bill, enforcement authority would be granted to the Federal Trade Commission (FTC), with fines reportedly reaching up to $100,000 per violating advertisement. However, the proposal would exclude broadly viewed sports broadcasts and content actively searched by minors.
Growing debate around gambling advertising
The initiative comes amid increasing concern over the scale of sports betting advertising in the U.S., where legalized sports gambling has expanded across most states over the past decade. Critics argue that existing restrictions by states and social media platforms have proven insufficient.
The proposal has also sparked support among sports fans, many of whom argue stronger safeguards are needed to address gambling exposure and protect vulnerable audiences.
Categoría:Legislation
Tags: Sin tags
País: United States
Región: North America
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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