IGT Gains Exclusive Lottery Licensing Rights for Elvis Presley
⏱ 1 min read
(London).- International Game Technology PLC (IGT) announced that it has signed a multi-year licensing agreement with Authentic Brands Group (ABG), granting IGT the exclusive property licensing rights to develop and distribute Elvis Presley-themed lottery games throughout the United States and Canada.
In addition to compelling instant tickets, innovative draw-based games, and engaging mobile and interactive games, IGT will develop turnkey second-chance promotions and exciting comprehensive experiences for lottery customers and their players. ABG is a global brand development, marketing, and entertainment company and owner of the Elvis Presley brand.
"Elvis Presley is one of the most influential pop culture icons of the 20th century, and IGT is excited offer Elvis games to our customers and their players," said Jay Gendron, IGT Chief Operating Officer, Lottery. "We are committed to bringing a robust, multi-channel and multi-jurisdictional program to the lottery community by extending this brand across all available platforms and territories."
"We're very pleased to be partnering with IGT to create fun games for Elvis fans and lottery players alike," said Marc Rosen, Group President, Entertainment, Authentic Brands Group. "Elvis has a special way of continuing to delight fans and we're excited to see how people react to this engaging and interactive format."
Elvis' legacy is stronger than ever in the 65 years since his global debut. With more than 15 million fans across social media and growing, the "King of Rock 'N' Roll" continues to inspire today's most influential musicians, designers, entertainers, and social influencers and captivate audiences around the world.
Categoría:Lottery
Tags: Sin tags
País: United Kingdom
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
ProntoPaga Consolidates Its Position at Peru Gaming Show 2026
(Lima, SoloAzar Exclusive).- Juan Carlos Loza, Head of Sales Latam at ProntoPaga, spoke exclusively after the company's participation in Peru Gaming Show 2026, highlighting the agreements reached, the interest in their payment solutions, and the expansion plans that will drive their growth across Latin America.
Monday 03 Aug 2026 / 12:00
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
