´Being creative in the iGaming industry: myths and challenges´ by FBMDS

Coming up with online casino games is not as simple as players and casino operators might think. Between hundreds of hours spent on designing the perfect art style, developing gameplays that meet client expectations and testing the math behind our games, it takes a lot of imagination to build an impactful and innovative casino game. We will tell you all about this artistic journey in this article!

Myths about creativity in the Online Gaming business

Everything is art when it comes to online gaming. While some might believe creativity in video games is mostly limited to artistic visual elements, it is actually used in several other departments not usually associated with inventiveness, such as sound design, game development or game mathematics.

As a society, demystifying the notion that imagination and creativeness are only used by painters or writers is extremely relevant to have a clear understanding of this demanding, yet motivating gaming sector. Let’s see how creativity is part of the FBMDS® universe.

How is creativity being applied to FBMDS®' games?

What comes to mind when you think about your favourite online casino game? Perhaps its graphics, but also its soundtrack, rewarding features and engaging gameplays. All of these elements combined make the perfect framing to captivate casino players' attention.

Alluring is key when it comes to the conceptualization and creation of casino games. In order to offer the best possible experience for clients and casino fans, originality and excitement must go hand in hand. 

Graphic & Sound Design teams

In the casino gaming world, differentiation will make any game stand-out. When a specific product, made for a specific target audience and location is being artistically designed, embracing market trends can be a winning bet.

When it comes to creating the perfect visual ambiance of a specific slot or video bingo game, a lot of graphic elements are taken into consideration: the main characters and their relevance to the game, color schemes, art styles, textures and patterns on the canvas, dynamic animations and balanced gaming layouts.

Sounds are also crucial for clients’ acceptance of a casino game: inventing memorable, original and catchy jackpot sounds, as well as engaging music tracks and vibrant gameplay sound-effects, takes a lot of work. For example, instrument and voice sounds have to be recorded, mixed, mastered and exported at the FBMDS® sound studio, being later tested in a real game for future adjustments and improvements.

Game developing teams

Achieving beauty in coding is not always easy, but that’s part of the challenge. For software engineers and skilled developers, the art of getting the most functional, readable, accessible and maintenance-free code is part of their daily drafts. In practical terms, the level of scalability of a codebase from a specific gaming project makes the difference in deadlines and it takes a lot of skill to be creative in such rigorous areas.

In a highly saturated industry such as iGaming, programmers and game developers work towards creating strong and distinctive code-bases that, even though must follow market guidelines, technical procedures and strict requirements, must also be appealing and inventive so they enrich game experiences.

Game mathematics team

Apart from visuals, sounds and programming, a casino fan will only continue to play if the game offers good rewards. In this sense, good gaming mathematics require as much talent as any other creative art-form, giving FBMDS® game mathematicians the important task of establishing a perfect balance between fun and profitability. Moreover, they need to be constantly monitoring game performance, while also providing original and out-of-the box solutions to meet market expectations and needs.

To be memorable is always the challenge for FBMDS®. When it comes to developing bingo and slot games that are personalized and customizable, our teams strive to be creative in the ways they offer differentiated solutions to meet clients needs and expectations. If you want to know more about FBMDS® and its online gaming portfolio, feel free to contact us.