EGT Digital Partners with SportPesa in Africa

Casino Content Integrated into SportPesa

EGT Digital has strengthened its presence in Africa through a new partnership with SportPesa, one of the continent’s established betting and gaming brands. The collaboration brings EGT Digital’s proprietary casino games to SportPesa’s platform, expanding its gaming portfolio.

The agreement combines EGT Digital’s growing casino content offering with SportPesa’s experience in African markets. Founded in Nairobi in 2014, SportPesa currently operates in Kenya, Tanzania and South Africa.

Through the integration, SportPesa customers gain access to games featuring distinctive mechanics, engaging gameplay and a variety of experiences designed to appeal to different player preferences.

The partnership marks another step in EGT Digital’s strategy to expand across regulated African markets and establish long-term relationships with established regional operators.

Both Companies Highlight Growth Opportunities

Zsuzsanna Zeibig, General Manager of EGT for Africa, highlighted SportPesa’s local expertise and recognition across the continent.

“SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further,” Zeibig said.

Adam Beighton, Director of Commercial Operations at SportPesa, said the agreement would broaden the range of options available to customers.

“Our partnership with EGT Digital will offer SportPesa customers even greater choice and a richer gaming experience. As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future. EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level,” Beighton said.

SportPesa Builds on Its African Market Experience

SportPesa has operated in African gaming for more than a decade and was the first digital betting company in Kenya. The business initially introduced betting services through SMS and USSD technology.

Its current offering includes sports betting, live betting, casino content, jackpots and other digital gaming products.

The company has also developed strong ties with African sports and local communities through its long-standing support for grassroots and professional sporting initiatives.

Its regional expertise, customer reach and digital focus make SportPesa a strategic partner for EGT Digital as the supplier continues to develop its business across the continent.

EGT Digital Advances Its International Expansion

The partnership supports EGT Digital’s broader international growth strategy, which focuses on extending the reach of its proprietary gaming portfolio through collaborations with established operators.

By integrating its content into existing platforms, the company aims to strengthen its position in regulated markets and deliver gaming experiences tailored to the needs of operators and their customers worldwide.