Game Lounge acquires Slottracker.com – a site that gives more control to the player

Jonas Cederholm, CEO of Game Lounge, says: “The purchase of Slot Tracker complements Game Lounge’s already strong offering in order to help players find the right casino or other online games. We look forward to working with the people who built Slot Tracker to be able to develop new features that allow each player to gain more control over their gaming. Among other things, we want to offer solutions that can warn players who risk losing control of their gaming. With Slot Tracker we can combine these goals, and I think we are the only ones in the market with this smart solution.”

Anders Holmgren, CEO of Cherry AB, says: “Game Lounge is continuing to expand its business. Slot Tracker makes it even clearer that the company’s solutions give players access to information that provides an overview, so that players can choose a game more easily based on their own criteria. With the different service levels, players can choose more complete statistics, different extensions, and comparisons between their results and those of others – called Community Statistics. With Slot Tracker, we complement Cherry’s value chain and I look forward to the new features we will launch in 2018.”

Slot Tracker is currently available in a free version and in two pay versions. The program currently works with WMS, NetEnt, MicroGaming, Thunderkick, Novomatic, NextGen Gaming, Nyx, IGT, Play ‘n’ Go, Big Time Gaming, Elk, Quickspin, Red Tiger, Mercury, SGI and Yggdrasil.

Game Lounge is part of Cherry’s Online Marketing business area (previously Performance-Based Marketing) and reported revenue of MSEK 44.6 for Q3 2017, with an EBITDA margin of 75 percent. The company has built up a strong organization focusing on organic growth and high profitability.