Genius Sports Media partners OtherLevels to unlock the power of personalisation across every channel
⏱ 1 min read
(London).- Genius Sports Media, the trusted digital marketing partner to more than 150 gambling operators around the world, has partnered with OtherLevels to create the first unified, omni-channel and personalised marketing service specifically for the betting, gaming and lottery industry.
The new agreement makes Genius Sports Media the exclusive distributor for new direct sales of OtherLevels’ Intelligent Messaging Platform and Live In-Play Platform for use in the gambling sector.
Building on Genius Sports Media’s renowned programmatic media buying service, the integration of OtherLevels’ products will help its customers deliver highly contextual messaging across digital media, in-app and web-based push messaging, SMS and email.
The companies’ combined expertise in automated, real-time marketing will help engage bettors before and during sporting events with campaigns brought to life with live odds, real-time match data and historical user data.
Josh Linforth, Commercial Director of Genius Sports Media, said: “Integrating OtherLevels’ platform into our offering for customers adds a new dimension of sophistication to our suite of products and creates one, unified offering for personalised campaigns at scale. This partnership delivers the best solution in the market, with huge potential in the U.S. in particular, backed by the combined expertise of two industry leaders.”
Brendan O’Kane, OtherLevels Managing Director, said: “Partnering with Genius Sports Media enables us to jointly offer a single solution for acquisition, conversion and retention across both performance and owned media. By merging the delivery of above- and below-the-line campaigns, regardless of whether players are anonymous or known, will help marketing teams maximise the effectiveness of spend like never before.”
Categoría:Online Games
Tags: Genius Sports Group, betting software,
País: United Kingdom
Event
AffPapa Conference Madrid 2026
18 de May 2026
AffPapa Conference 2026 Opens in Madrid with Expanded Agenda
(Madrid, SoloAzar Exclusive).- Madrid welcomes the biggest edition of AffPapa Conference yet, bringing together over 1,500 affiliates, operators, and B2B providers for three days of networking, sports, and iGaming insights. The official welcome takes place today, and SoloAzar is on site to deliver the latest updates.
Tuesday 19 May 2026 / 12:00
AffPapa Welcomes Amusnet as a Signature Sponsor for AffPapa Conference Madrid 2026
(Madrid).- AffPapa is excited to welcome Amusnet as a Signature Sponsor at the AffPapa Conference Madrid 2026.
Monday 11 May 2026 / 12:00
AffPapa Conference Madrid Set to Be Largest Affiliate-Led Event Yet, Says its CEO Levon Nikoghosyan
(Madrid, SoloAzar Exclusive).- SoloAzar sat down with Levon Nikoghosyan, CEO and co-founder of AffPapa and iGaming Club, to discuss the upcoming AffPapa Conference Madrid, where more than 1,500 participants are expected. In this interview, he explains why Madrid was chosen over Málaga, what attendees can expect from speed‑dating sessions, expert panels, and off‑site networking, and how the event is shaping up to be the biggest in AffPapa’s history.
Thursday 07 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
