International iGaming operator CasinoPop partners with Wiraya to treat all players like VIP
⏱ 1 min read
(Sweden).- international operator CasinoPop has successfully implemented Wiraya’s managed software for Mobile Customer Activation, targeting Swedish players, and will now expand this enhanced player engagement into new European markets. The partnership further strengthens the customer focus core to the CasinoPop strategy.
“We have structured our whole business model around rewarding loyal customers. For us that means not only going beyond sharing part of our company profits, but also enriching the experience for players throughout the customer life cycle” says Daniel Eriksson, Co-founder of CasinoPop.
Eriksson continues “The reason for using Wiraya has been proven in three key areas. We’ve been able to increase the lifetime value of players, deliver unmatched conversion rates and by focusing on existing customers, we’ve proactively reduced churn."
"Operators are finally recognising that customer experience is the main differentiator for brands. While more stringent regulations, and greater competition are clearly factors, ultimately greater expectations from players is causing leading operators to change their approach.” says Hampus Lindberg, iGaming Director for Wiraya.
“Customer experience (CX) used to be a secondary consideration for iGaming operators. It was a nice to have, but the main consideration was always conversion. Get more people in. Yet as we move into the 'Age of the Player' the customer experience and conversion go hand in hand. By blending personalized voice, text and gamification, we are enabling CasinoPop to treat every player like a VIP” says Eriksson.
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Categoría:Online Games
Tags: Sin tags
País: Sweden
Event
SBC Summit Americas 2026
09 de June 2026
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