Live-games integration as an effective marketing tool for bets increase

Thus, many companies find it difficult to stand out on the market offering an almost identical set of services for players, especially in sports. By spending time looking for the best solution on how to differentiate themselves and identify new opportunities, business owners and marketers can see some companies offer additional betting entertainments. One of such options is fast live-games. So why people choose them?

Definition of live-games

By “live-games”, or “fast live-games”, we mean the streams where the process is carried out by real hosts. Various gaming scenarios may be implemented in such format - from card games, lottery, backgammon to Wheel of Fortune, War of Elements, etc. Such content is becoming more and more popular among players around the world, as they have a high level of trust. All actions take place in real-time, which makes the process even more exciting. Streaming of fast live-games is an ongoing process, which is why they are especially attractive for bookmakers during the off-season, providing them the robustness against sports events.

“Sticky” interaction

The fast live-games are designed such that every player literally sticks to its screen. Several factors are contributing to the high engagement in the content:

• Simple and interactive games are easy to understand;


• Charming hosts stimulate players to spend more time on the page;


• The events take place in real-time, thus improving the level of trust;


• Jackpots and free bets as additional motivation;


• Available at web, mobile, and land-based versions.

Let’s look at the example of such fast live-games called PokerBet that is a unique proposal byTVBET. The charming host manages the events on that card game, while players observing and making the decision which outcome will happen. According to the poker rules, players are asked to predict what hand will collect the strongest one. During the game, it is very convenient that every customer can bet on it live as well. The coefficient rate depends on the chances and is dynamic throughout the session.

One of the most reliable B2B providers in that niche is TVBET. The company is now well-known in western markets, CIS, Latin America, Africa, where many operators already integrated its games to their websites, apps, and land-based spots. Currently, provider TVBET offers 11 versatile products: Wheel of Fortune, PokerBet, War of Elements, 5Bet, Lucky6, 7Bet, Keno, JokerBet, 21Bet, 1Bet, and BackgammonBet. The number of games is growing rapidly since the company’s launch in 2016.

Marketing insights

It is profitable to cooperate with the provider of live-games. The content allows companies to reach a new level in the number of bets compared to competitors. According to TVBET, the share of its games in the total number of bets of their partners from the gaming industry reaches 25-30%. Realizing the fact that a third of the volume raised through demand for live-games, it’s wrong to ignore them.

Moreover, by integrating the company’s fast live-games, a medium-sized sportsbook or casino can grow from zero to almost half a million bets in just 6 months. The experience in working with partners proves on their own figures that this is possible. Such an enticing product leads to commercial success. According to TVBET, their top partners’ GGR reaches up to 500.000 EUR monthly.

It becomes obvious that sports betting and online casino operators will be competing in the future not only in their narrow niche but also for the attention of users to the brand new perks.