Play´n GO announce integration agreement with Paddy Power Betfair
⏱ 2 min read
(Sweden).- Play’n GO today announced the signing of an agreement with Paddy Power Betfair, which will see the major UK operator provide their catalogue of games to its customer base.
In a rare move, PaddyPower Betfair has chosen to integrate with Play’n GO via a direct integration into their own platform, a sign of their faith in the quality of the supplier’s range of content.
This partnership represents a great positive for both sides. For Paddy Power Betfair, this agreement continues its successful push into slots, augmenting their strong sportsbook offering and reinforcing their brand in the industry.
For Play’n GO, it signifies another major step forward in the UK region and further cements their reputation as the regulated supplier of choice.
The agreement will see Play’n GO content, including successful titles such as Legacy of Egypt, Sword and the Grail, and the recently released Demon, first rolled out on paddypower.com and betfair.com domains, with more markets to follow globally.
Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Francesco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”
Categoría:Online Games
Tags: Play’n GO, Paddy Power Betfair,
País: Sweden
Event
AffPapa Conference Madrid 2026
18 de May 2026
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
Friday 05 Jun 2026 / 12:00
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Thursday 04 Jun 2026 / 12:00
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
Wednesday 03 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
