PlayOJO launches a new UK TV

The ad features a sad alpaca that has been treated badly by other online casinos in the past. Then he discovers PlayOJO, an online casino that is transparent, fair, and offers cash bonuses that come with no wagering requirements whatsoever… that’s when he finds his OJO!

The alpaca’s transformation from glum to cheery symbolises the change that PlayOJO has brought to the online casino sector following its launch a little over a year ago. Its no-bullshit approach has been a big hit with players, who are given 100% control of their money. 

The advert was created by TBWA London, and will be broadcast on the UK’s most popular TV channels, including ITV, Channel 4, Channel 5 and Sky, and will also rollout across digital and social channels. A national radio version of the ad is planned for later in the year.

Alpacas are no strangers to the limelight, the PlayOJO alpaca starred in the Star Wars film: Star Wars Episode VII: The Force Awakens. In the PlayOJO ad, the alpaca is voiced by Ewen MacIntosh, who played accountant Keith Bishop in UK sitcom The Office.

Peter Bennett, Head of Brand for PlayOJO, said: “As a challenger brand, PlayOJO’s disruptive strategic approach to the industry is helping differentiate us as the fair casino, and we feel the alpaca campaign will break traditional online casino advertising conventions and enable us to stand out even more in what is a crowded market place.

“We are very proud of the advert and believe it will resonate with players right across the UK who are unhappy about being treated unfairly and who are looking for a fun and fair online casino experience.”

“Find Your OJO” is the second major TV ad from PlayOJO, following its successful launch campaign “Not Bad For An Online Casino” which featured the character “Clint”, played by Geoff Bell (Green Street; The Business; Kingsmen: the Secret Service).

PlayOJO is already changing players’ negative perceptions of the industry; the brand scored the only positive net Promoter Score in a recent UK marketing research conducted by Trinity McQueen comparing top UK online casino brands such as 888casino and Casumo.