Soft2Bet Launches Swiper in Romania: Blending Casino Entertainment with Mobile Gaming Innovation

Soft2Bet has launched Swiper, Romania’s first online casino built around the swipe-driven design of social media apps. Designed for mobile users, Swiper blends intuitive navigation with casino gaming, making it easy for players to browse, choose, and enjoy thousands of titles with a simple swipe.

Soft2Bet has unveiled Swiper, a groundbreaking product that embraces the growing trend of merging casino entertainment with mobile gaming dynamics — fast, engaging, and perfectly aligned with today’s digital habits.

At the core of Swiper lies short-form video content, a format familiar to mobile users that enhances interactivity and keeps the experience dynamic and immersive. With more than 75% of global users turning to mobile apps for entertainment, Swiper meets players exactly where they are.

Its intuitive interface mirrors the gestures of popular social apps, allowing users to easily explore and personalize their gaming environment. Designed for the mobile-native generation, Swiper demonstrates a deep understanding of evolving digital behaviors and user expectations.

Fully powered by Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, Swiper redefines engagement through personalized, immersive interactions with every swipe. Developed entirely in-house, MEGA integrates missions, challenges, and quests into traditional gameplay, boosting user engagement, screen time, and overall lifetime value (LTV).

The launch in Romania builds on Soft2Bet’s recent success with Don.ro, which was named “Best Launch of the Year 2024” at the 12th Meeting of Gambling Professionals by Casino Inside magazine. Leveraging the same advanced technology stack that fueled Don.ro’s rise, Soft2Bet once again showcases how its platform excellence drives compelling market entries. “As a leader in the iGaming industry, we know how to build strong brands, understand what players truly want, and deliver products that resonate,” said Yoel Zuckerberg, Chief Product Officer at Soft2Bet. “Our B2C launches serve as proof of concept for the power of our technology, data-driven insights, and deep market understanding. Swiper perfectly reflects this strategy, offering a standout experience tailored specifically for Romanian players.”

Swiper’s key features include:

One-handed swipe navigation for effortless game discovery

Access to over 3,000 games, 50 roulette tables, 120 blackjack tables, table and live casino options

85,000+ live and 70,000 pre-match sports betting events across diverse markets with competitive odds

Localized promotions tied to Romanian holidays and cultural events

Design and content adapted to local player preferences Zuckerberg added, “Customer experience is our top priority. Today’s players value speed, simplicity, and familiarity. With Swiper’s social-style interface, we’re excited to see how this fresh UI/UX impacts engagement and player loyalty.”

Operating under a Class I licence from Romania’s National Gambling Office (ONJN), Swiper is backed by Soft2Bet’s experience across 19 licences and 11 jurisdictions, ensuring a regulated, safe, and responsible gaming environment that meets international standards.

This strong regulatory foundation not only reinforces Swiper’s credibility but also highlights Soft2Bet’s commitment to scalable, data-driven innovation — redefining modern gaming and enhancing player retention across regulated markets, as seen with successful brands such as Betinia, CampoBet, QuickCasino, Don.ro, ElaBet, ToonieBet, and others.