Casino Cruise choose Wiraya to boost player activation through Mobile Customer Activation
⏱ 1 min read
(Stockholm).- Wiraya, the market leader for mobile customer activation, today announced its latest long-term agreement with Casino Cruise (part of Genesis Global Ltd).
Using Wiraya’s customer activation technology Casino Cruise will be able to significantly increase conversion from new customer registration to first deposit and reactivate lapsed players. With Wiraya’s solution, Casino Cruise can now specifically target registered and lapsed players with the right message, at the right time and in the right channels, automatically.
Idan Levy, COO at Genesis Global Limited, said “Wiraya Mobile Customer Activation solution means we can support our aim of having a more lively and entertaining casino experience for our players. Wiraya’s professional approach, and commitment to deliver market-leading conversion rates have been consistent from the start. I’m looking forward to increasing the number of depositing players in the challenging activation and reactivation process.“
Oskar Klingberg, CEO of Wiraya, said “We’re really excited to add the Casino Cruise brand to our growing portfolio of customers in the iGaming space. Given our proven track record we look forward to rapidly increasing conversions by delivering bespoke communication and increasing player experience.”
Categoría:Others
Tags: Sin tags
País: Sweden
Event
SBC Summit Americas 2026
09 de June 2026
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