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´CT Interactive is working on something new that will improve our products and services´

Thursday 02 de June 2022 / 11:22

⏱ 2 min read

(Sofia).- CT Interactive team is the key to the company's global success. Today Silvia Hristova, Head of CRM at CT Interactive, spoke about the returning to face-to-face events, her promotion and the company's goals for the rest of the year.

´CT Interactive is working on something new that will improve our products and services´

How do you feel about being able to travel again and meet personally with everyone from the iGaming industry?


So far, we participated in the most important and key exhibitions organized around the globe. These international gatherings are the place to introduce new products because they attract a truly multinational audience of senior executives as well as iGaming experts. It is nice to return to normal life and meet our partners face to face after the two years of absence. Being a CRM is about truly understanding the customer, anticipating their wants and needs, building relationships and maintaining excellent connections. There was a lot to catch up on in terms of product innovations, regulations and opportunities and I am eager to share with our partners and potential clients. We are looking forward to iGB Live! 2022 in Amsterdam in July, where again CT Interactive will be presented with a greatly designed stand, new products, and amazing surprises!


Congratulations on your promotion to Head of CRM? What are the main qualities that a Customer Relationship Manager needs to be successful?


Thank you! A successful Customer Relationship Manager should be confident in dealing with people from all walks of life. You should possess great communication skills both in writing and speaking, strong negotiation and influencing skills to be able to speak to the hearts of clients. You should be self-motivated as you may encounter situations that stress you. CT Interactive is the best workplace where leaders and professionals are developed at every level.


What are CT Interactive goals for the rest of 2022?


I would advise everyone to pay attention and keep track of CT Interactive because our team is working on something new that will improve our products and services and our partners will be pleasantly surprised. Our goals are to keep launching new products, enter new markets, expand our client’s network and continue to satisfy our partners' wants and needs.

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País: Bulgaria

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