Digitain appoints Terry Lee as Head of Asia Region

Driving growth across Asia

Digitain,  a leading provider of sportsbook and iGaming solutions, has appointed Terry Lee as its new Head of Asia Region. Bringing more than 15 years of experience in the iGaming sector, Lee has a strong background in business development, strategic partnerships, commercial growth, and market expansion across Asia.

In his new role, he will lead Digitain’s regional growth strategy, deepen relationships with existing partners, and support the company’s expansion across key regulated markets in the region.

Supporting global expansion

The appointment reflects Digitain’s continued investment in experienced industry leaders as it expands its international footprint and strengthens its position as a trusted technology partner for operators worldwide.

Commenting on his new role, Terry Lee said:

"I am honored to join Digitain as Head of Asia Region at such an important stage of the company’s global expansion. Digitain stands out as a company that truly understands the importance of adaptability, localization, and strong partner relationships. Its comprehensive product ecosystem, combined with a clear commitment to innovation and operational excellence, will bring sustainable growth to partners at any stage of development in the region.

"My focus will be on establishing Digitain as a major presence within key regulated markets, building long-term strategic partnerships that add value, and identifying new opportunities aligned with local market requirements. I look forward to working closely with our partners and internal teams to accelerate growth and contribute to Digitain’s continued success in the region."

Leadership welcomes the appointment

Ani Mkrtchyan, Chief Sales Officer at Digitain, welcomed Lee to the company.

"We are delighted to welcome Terry to Digitain. His extensive industry experience, deep understanding of regulated Asian markets, and proven ability to build strong commercial relationships make him an excellent addition to our leadership team. Asia remains a strategic growth region for Digitain, and Terry's expertise will play a key role in supporting our expansion plans and delivering continued success for our partners."

With Terry Lee joining its leadership team, Digitain continues to strengthen its regional capabilities while advancing its strategy of delivering market-leading sportsbook and iGaming solutions across Asia.