Evoplay Elevates Diana Larina as Chief Marketing Officer in iGaming

Charting Diana Larina’s Career Path at Evoplay 

Diana Larina joined Evoplay in 2022 as Head of B2B Marketing, quickly establishing herself as a key driver of the game developer's marketing ambitions. Her exceptional performance led to a promotion to Head of Growth Marketing in 2023, before being appointed Head of Marketing in November 2024.

Her elevation to CMO represents the culmination of a swift and impressive ascent through the organisation, built on consistent delivery and a clear strategic vision.

During her time at Evoplay, Diana has spearheaded a number of landmark projects and high-profile campaigns, consistently elevating the brand’s global presence through innovative marketing, cross-functional collaboration, and partner-focused initiatives. She also played a key role in shifting Evoplay towards a more B2C-focused approach, helping launch strategies designed to strengthen player engagement.

Her people-first leadership style has also helped foster a highly engaged and collaborative team culture, strengthening relationships across marketing, product, sales, and commercial departments while reinforcing Evoplay’s reputation as a forward-thinking industry partner.

Achievements and nominations

Her remarkable achievements have been recognised across the industry through multiple award nominations, including Woman Leader of the Year at the AffPapa iGaming Awards, Young Changemaker at the Casino Guru Awards, Marketing Star of the Year at the G Gate Awards, Young Leader of the Year at the WIG Diversity Awards, as well as a debut appearance on the Top 50 Masters of iGaming Marketing list. 

Driving Growth and Strategy: Diana Larina’s New Leadership Role at Evoplay

In her new role, Diana will continue to lead Evoplay's brand, performance and product marketing teams, with a primary focus on driving the company's growth, strategy and market positioning across the industry.

The appointment forms part of Evoplay's broader commitment to investing in internal talent and building a senior leadership team capable of supporting the company's ambitious global growth plans.

Diana Larina, CMO at Evoplay, said: “I'm incredibly proud of what the marketing team has achieved at Evoplay and I’m excited about what comes next. This promotion is a reflection of the hard work of everyone around me, and I look forward to continuing to push boundaries, build the brand and drive growth as we expand our presence across global markets.”

Ivan Kravchuk, CEO at Evoplay, added: “From the moment Diana joined us, she demonstrated exceptional drive, leadership and ambition. Her journey through the company is a testament to both her talent and dedication, and this promotion to CMO is incredibly well deserved. Diana has consistently delivered impactful results while inspiring those around her, and I’m confident she will continue to play a key role in shaping Evoplay’s future.”