MERKUR support charity climb of Kilimanjaro
⏱ 1 min read
(Germany).- The impact of MERKUR Initiative, the programme launched to support the positive social endeavours undertaken by individuals and organisations, has quite literally reached new heights.
The fund which is on course to assist 50 community projects in its first year, has provided valuable sponsorship to Branko Kokir, a member of the extended MERKUR family in Serbia who led an expedition of 13 amateur climbers on an ascent of Mount Kilimanjaro.
Sascha Blodau, General Manager, MERKUR UK said: “We are delighted to be able to support the fund-raising activities of Branko and our colleagues from MERKUR Serbia who learned about the work of the MERKUR Initiative programme that we launched in the UK earlier in the year.
“I’m delighted to be able to provide a helping hand to colleagues who are raising money for causes promoting well-being and the environment. The brand is committed to being a good corporate citizen and these causes chime with our work alongside the National Trust an organisation that we have supported by funding the planting of 1,500 trees.”
The purpose of the expedition was to take a group of amateur trekkers outside of their comfort zone. The air at the summit contains about half of the breathable oxygen most of us are used to at sea level making the climb a real challenge. Kilimanjaro is not only the highest peak in Africa but it is also the tallest freestanding mountain in the world and home to a variety of ecosystems and microclimates encompassing tropical forests and sub-zero alpine environments.
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País: Germany
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