Proposed Gambling Levy Aims to Reduce Australian Media’s Dependence on Betting Ads
Wednesday 21 de August 2024 / 12:00
⏱ 2 min read
(Sydney).- Australia Institute says 2% levy on gambling companies’ revenue would compensate for the loss of $240m in advertising spend
A 2% levy on gambling companies’ revenue would help compensate for the $240m in advertising income that media companies would lose if the Albanese government adopted a total ban.
That is the conclusion of the progressive thinktank the Australia Institute, which will lobby along with the Greens for the levy as part of a broader push for a total ad ban, as recommended by the bipartisan Murphy inquiry, instead of Labor’s proposal for caps during general TV programming.
Based on the fact that gambling company revenues in Australia were $17.2bn in 2022-23, the Australia Institute claims a levy of 1.4% could replace the $240m spent on free-to-air TV, metropolitan radio and online advertising.
Stephen Long, a senior fellow at the Australia Institute, said “a 2% levy on the gambling industry, which represents a tiny fraction of the money lost on wagering, could compensate the media for any lost revenue resulting from a gambling ads ban”.
Richard Denniss, the executive director of the Australia Institute, said in estimating the revenue “we haven’t assumed there will be any reduction in gambling” as a result of the ad ban but “it would obviously be good news” if that were the case.
Long described it as “a rare win-win scenario” because the policy “would reduce the harm to the community that gambling advertising causes, while simultaneously guaranteeing a revenue stream for public interest broadcasting”.
“The free-to-air networks could then sell the advertising slots the gambling companies occupied to other businesses while pocketing the levy as well.”
Categoría:Others
Tags: Sin tags
País: Australia
Región: Oceania
Event
BiS SiGMA South America 2026
06 de April 2026
Viviana David Discusses IGT PlayDigital's LATAM Growth Strategy
(São Paulo, SoloAzar Exclusive).- At BiS SiGMA South America, Viviana David, Head of Commercial LATAM at IGT PlayDigital, shared insights on the company’s vision for Brazil and the wider Latin American market. In this interview, she discusses the opportunities driving IGT’s participation, the business connections forged, and how innovative digital solutions are shaping the future of iGaming across the region.
Monday 18 May 2026 / 12:00
Fast Track Showcases AI-Powered CRM Innovation at BIS Sigma South America 2026
(São Paulo, SoloAzar Exclusive).- At the recent BIS Sigma Edition, Fast Track highlighted how its AI-driven CRM solutions are reshaping operator strategies in Brazil’s newly regulated iGaming market. Muriel Le Senechal, Regional Commercial Manager for LatAm, shared insights on the industry’s shift from acquisition to retention, emphasizing the role of automation, personalization, and real-time engagement in driving sustainable growth.
Tuesday 12 May 2026 / 12:00
Pay4Fun’s Leonardo Baptista on BiS SiGMA South America 2026: Regulation, Market Maturity and Brazil’s Expanding Opportunities
(São Paulo, SoloAzar Exclusive).-In this interview at BiS SiGMA South America 2026, Leonardo Baptista, CEO and co-founder of Pay4Fun, shares insights on the event’s strategic importance for the Latin American gaming industry. He highlights the growing maturity of regulatory discussions, the increasing focus on compliance and sustainability, and the expanding opportunities in Brazil—one of the most promising regulated markets globally.
Thursday 07 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
