Zitro appointed Michael Bauer as CEO of Zitro Digital

In his new role, Michael will oversee Zitro Digital’s strategy and operations as the company accelerates its growth in the online space. His background spans product development, driving revenue growth, and managing international expansion at executive level.

“I’m delighted to join Zitro as their new CEO Digital,” Michael Bauer said. “Over my years in gaming, I have followed with great interest their path and was impressed by their fast international growth. They have quickly become one of the most innovative companies in the industry, and their success is based on high-quality products, strong customer relations, and a great team that is led by a visionary owner.”

“Based on that, Zitro has built a strong position as a market leader in land-based casinos worldwide, and I strongly believe we can replicate that success online,” he continued. “My task is now to bring their winning formula to the digital realm—a role that I’m very much looking forward to. We share the same vision that casino entertainment is based on strong product, quality games, a customer-centric approach, and great people.”

Johnny Ortiz, Founder of Zitro, commented: “Michael is a key addition to our leadership team at an important moment for Zitro Digital. His proven track record in growing online gaming operations aligns perfectly with our goals in the digital market. We’re excited to have him lead this next chapter.”

The announcement comes ahead of ICE Barcelona, where Zitro will showcase its digital offering with Michael heading the division. The show will serve as the launchpad for Zitro Digital’s 2026 roadmap.