Poker as Strategic Infrastructure: Alessia Smirnova on Retention in a Selective Market
Friday 27 de February 2026 / 12:00
⏱ 1 min read
(Lisboa).- Argentina’s iGaming environment continues to mature under a provincial licensing structure where compliance, cost control, and long-term stability dominate executive discussions. As acquisition expenses rise and volatility-heavy verticals compete for short-term attention, operators are reassessing structural retention models.
In a recent interview at ICE Barcelona 2026, EvenBet Gaming’s Alessia Smirnova addressed this recalibration directly.
<Read Full Interview Here>
From Volume to Value
The global industry has entered what analysts describe as a phase of “severe market selection.” Growth remains possible, but only where lifetime value is structurally protected.
Poker, according to Smirnova, offers CPA levels three to ten times lower than traditional slots. Its social and skill-based framework fosters repeat participation rather than episodic activity.
For multi-vertical platforms in Argentina, this positions poker not as an add-on, but as infrastructure.
Simplification as Framework
EvenBet’s One-Click Poker removes traditional lobby friction, enabling direct table access from casino or sportsbook environments.
Spins Poker, meanwhile, compresses engagement into five-minute competitive sessions. In France’s regulated market, this format represented 94 percent of Sit & Go revenue in 2024.
The pattern is analytical: simplify access, stabilise retention.
Regulatory Maturity and Trust
With certifications from MGA and UKGC and RNG validation from GLI and iTechLabs, EvenBet operates within established compliance frameworks. In Argentina’s structured regulatory ecosystem, this alignment supports long-term planning.
Retention is no longer an operational tactic. It is strategic architecture.
For operators evaluating sustainable frameworks, the next phase may involve rethinking how poker integrates across sportsbook and casino verticals.
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Categoría:Poker
Tags: Timeless Tech,
País: Portugal
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
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Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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