Swedish Gambling Authority Reports Decline in Market Channelization for 2024
Wednesday 03 de September 2025 / 12:00
⏱ 1 min read
(Stockholm).- The Swedish Gambling Authority (SGA) has released its annual channelization assessment for 2024, revealing that Sweden’s licensed gambling market continues to face significant challenges.
According to the SGA, channelization – the percentage of players choosing licensed operators over unlicensed ones – now stands at 85%, down from 86% last year. This figure falls short of the Swedish government’s target of at least 90% for a sustainable gambling market.
This year’s assessment used fewer data sources, with H2 Gambling Capital excluded after it recently revised its own estimate for Sweden sharply downward from 91% to 72%.
Breaking down by verticals, betting – including horse racing – shows a strong channelization rate of 92-96%, while online casino remains the weakest link, with only 72-82% of players choosing licensed operators.
The SGA identified five key reasons why Swedish players turn to unlicensed sites, including a wider selection of games and the ability to bypass the national self-exclusion registry, Spelpaus.se.
Gustaf Hoffstedt, Secretary General of BOS (the Swedish Trade Association for Online Gambling), expressed concern over the findings: “The SGA confirms that online casino is Sweden’s biggest problem. Around a quarter of all online casino gambling takes place outside the licensed market, and this has been tolerated for five years without decisive regulatory action.”
Later this month, Marcus Isgren will present a proposal to expand the Gambling Act, aiming to criminalize almost all unlicensed gambling in Sweden. However, Hoffstedt warns that unless restrictive regulations – such as the total ban on bonuses and loyalty programs – are reconsidered, future channelization results may remain disappointing.
Categoría:Reports & Data
Tags: Sin tags
País: Sweden
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
