Americans Embrace Legal Gaming and Recognize Industry’s Focus on Player Protection

More Americans than ever engaged with legal gaming in 2025, driving recognition of the industry’s commitment to responsibility and economic impact, according to new consumer survey results from the American Gaming Association (AGA). The annual survey highlights record casino visitation, sustained bipartisan support for sports betting, growing consumer preference for legal options, and increased recognition of the gaming industry’s responsible gaming efforts.  

“These results underscore a sustainable foundation for the American gaming industry, reflecting strong consumer confidence in a state-regulated market as a safe and trusted form of entertainment,” said AGA President and CEO Bill Miller.

Record Casino Visitation and Support
Past year casino visitation surpassed 50% for the first time, with 134 million visitors to casinos in the past year. Nearly three-fourths of Americans believe that having casinos in their state is advantageous as they generate jobs, promote tourism, increase tax revenue, and help other local businesses. 

Sports Betting Support Remains Strong
Nearly three-quarters (74%) of Americans support legal, regulated sports betting in their state, with broad bipartisan approval. More than three-quarters (78%) of Americans view sports betting as a form of entertainment.  

Combatting the Illegal Market
Online gamblers overwhelmingly prefer legal options, with 93% of sports bettors and 90% of iGaming consumers saying legality is an important factor when deciding where to play. However, more than 40% of sports bettors and iGamers have difficulty identifying legal platforms. In states with legal sports betting, 70% of residents believe the industry is responsible in its marketing and advertising efforts. That credibility in advertisements is critical to steering players toward legal options.  

Responsible Gaming Progress
Recognition of the industry’s commitment to responsible gaming increased, with more consumers reporting awareness. More than three-quarters (77%) of brick-and-mortar casino gamblers say the industry’s responsible gaming programs are effective, up from 67% in 2018. Nearly nine in ten (88%) of sports bettors also rate the industry’s responsible gaming programs and initiatives as effective.  

“We will continue to build on this momentum by expanding the legal market, strengthening responsibility, and ensuring gaming delivers for players and communities alike,” added Miller.