How data-driven widgets enrich the sports fans’ experience today and into the future, by Sportradar

So, it is easy to see why Sportradar’s expanding suite of easy-to-integrate widgets is quickly becoming an essential tool for digital platforms seeking to satisfy data-hungry sports fans wants today and help them determine what fans want in the future.

Compelling coverage

Sportradar’s widgets cover MLB, NFL, NBA, NHL, MLS, college football and basketball, golf and the WNBA – from the first pitch to the final buzzer, they offer multiple statistical perspectives of all the game action.

These statistical perspectives include game and player stats, league schedules, game trackers, and box scores, providing engaging visual elements. Additionally, our widgets display the most accurate and up-to-date spreads, moneylines and over/unders, odds including odds comparisons across multiple sportsbooks, future odds and win probabilities available for bettors – an audience that is impossible to ignore in the US. Last year alone, Americans wagered $95 billion on sports within legal, regulated jurisdictions. That staggering amount is more than Americans spent on ridesharing ($90 billion), coffee ($80 billion) and streaming ($70 billion).

Testing out content

The widgets themselves allow users to dive deeper into sports than ever before.

Widgets are not just a content tool for digital platforms but can be used to test new content by rotating widgets to experiment with multiple coverage options. This can help platforms discover what sparks users’ interest before committing more significant development resources.

An example of how you can utilize our widgets for testing is by creating content focused on emerging markets such as the WNBA, which saw a significant increase in interest last summer. FanDuel noted a 270% increase in bet count and a 101% increase in handle from 2021. By incorporating our betting widgets and displaying information such as spreads, futures, and odds comparisons across multiple books, you can gauge your fans’ reactions and determine if this area requires more resources.

Not only are widgets beneficial for fan-facing platforms to determine what type of content they’re interested in, but it also is an easy way to diversify your league offerings and plug gaps in the sports schedule by opening users to less mainstream sports like golf, soccer, and the WNBA at a lower cost and no development resources than traditional API integration.

Easy integration

Widget integration is straightforward and quick, with two pieces of HTML or JavaScript code required, and widgets can be up and running on a webpage within minutes.

A more customized widget project can take longer to install – as was the case with the Toronto Star. When the integration is complete the results speak for themselves.

With the Toronto Star, the dynamic widgets allowed them to create brand new areas of their site dedicated to sports content as well as enhance their existing editorial content.

These pages built with the widgets now account for ~5.5 million pageviews per month which makes up 40-50% of total traffic for Toronto Star.

Such figures prove that whether fans follow the action on the field, court or ice, data-rich widgets introduce new insights and storylines, create conversations and drive fan debates while amplifying the user experience to unprecedented heights.

To find out more about Sportradar’s industry-leading widgets, contact us today.