Swedish-licensed gaming companies had a turnover of us$ 2.6 billion in 2024

Commercial online gaming and betting had a turnover of almost SEK 18 billion, which is an increase of 5 percent. The turnover for state lotteries and slot machines (Vegas) increased by 2 percent.

Turnover in the gaming market 2024.PDF

Quarter 4
During the fourth quarter of 2024, the Swedish gaming market had a turnover of SEK 7.6 billion. This is an increase of almost 8 percent compared to the corresponding quarter in 2023.

The turnover for commercial online gaming and betting increased by just over 6 percent. Turnover for games for public benefit purposes, lotteries increased by just over 5 percent.

The figures are preliminary and are largely based on information from the Swedish Tax Agency.

At the end of Q4 2024, approximately 120,600 people were banned from gambling via Spelpaus.se. This is an increase of just over 3 percent compared to the previous quarter.

See table for quarterly data.

The government today announces that it is taking the initiative to review the Gambling Act. BOS – the Swedish Online Gambling Industry Association – welcomes the Government’s initiative, with the aim of criminalizing unlicensed gambling companies that accept Swedish gambling consumers. Today, this procedure is legal as long as the unlicensed gambling company avoids Swedish markers, such as using the Swedish currency or the Swedish language. Since many Swedes feel comfortable using the euro and the English language, the Gambling Act has not succeeded in defending the gambling market against unlicensed gambling companies to a sufficient extent.

A state investigator has been appointed who will present his proposal no later than September 17 of this year.

“We have advocated an amendment to the Gambling Act in this regard ever since the reregulation of the Swedish gambling market in 2019. It became apparent fairly immediately after the reregulation that the gambling license market was leaking like a sieve. This was partly because many unlicensed gambling companies were able to continue to accept Swedish gambling customers, as long as they avoided the Swedish language and the use of Swedish currency. The day before yesterday, we reminded the Government of this in a letter, and now we are being listened to. It is very welcome”, says Gustaf Hoffstedt, BOS Secretary General.

BOS’s letter to the government is available here

The government’s press release is available here

About the compilation
The Swedish Gambling Authority continuously collects and analyzes data to monitor trends in the gambling area. Data on turnover for games for public benefit purposes is collected by the Swedish Gambling Authority. For actors who are liable to tax, the turnover figures are based on information on decided tax from the Swedish Tax Agency.

For more information:
Magnus Fahlén, senior analyst, 0152-650 171, 0765-330 171, magnus.fahlen@spelinspektionen.se

My Hamrén, press officer, 0152-650 174, 0765-330 174, my.hamren@spelinspektionen.se