Amusnet Strengthens Its Baltic Presence with VIP Experience

Combining Sports Sponsorship and Partner Hospitality

Amusnet continued to expand its presence in the Baltic market by hosting an exclusive client event at UTMA 20, one of Lithuania’s leading Muay Thai and kickboxing promotions, held on October 24 at Arena Vilnius.

Following its collaboration with UTMA earlier this year in Kaunas, the company once again combined sports sponsorship with partner engagement, reinforcing its connections with the local entertainment industry.

In addition to its official sponsorship of the UTMA fight promotion, Amusnet maintains a strategic partnership with Arena Vilnius as the naming partner of the venue’s premium hospitality space, the Amusnet Lounge. The agreement ensures continued brand visibility at the arena through 2027.

Exclusive VIP Access for Regional Partners

Amusnet welcomed regional partners and clients for an evening of live sports, networking and premium hospitality. Guests enjoyed front-row VIP seating, dedicated services and an open bar, as well as exclusive access to the Amusnet Lounge.

The hospitality area offered private entry, food and beverage services, and a comfortable environment for guests to connect and strengthen business relationships throughout the event.

The evening culminated in the UTMA 20 main event, featuring an all-Lithuanian kickboxing showdown between Ignas Pauliukevičius and Naglis Kanišauskas. Pauliukevičius claimed victory with a third-round stoppage after scoring four knockdowns.

Amusnet Strengthens Its Regional Strategy

“Bringing our partners together at Arena Vilnius captures what our regional strategy is all about: active, visible, and deeply integrated into the local entertainment scene,” said Viktor Todorov, Business Development Manager, Baltics, at Amusnet.

“When our brand initiatives and partner appreciation come together under one roof, that’s where the real value is created,” he added.

Following its participation in UTMA 18 in April, Amusnet’s involvement in UTMA 20 is part of its broader commercial strategy in the Baltics. Through long-term venue partnerships and selected sporting events, the company aims to strengthen its regional visibility and build closer relationships with local operators and business partners.