“CONCEPT” and ZITRO's new games dazzle at Caliente Casino Hipódromo
Wednesday 21 de May 2025 / 12:00
⏱ 1 min read
(Madrid).- Zitro continues strengthening its presence in Mexico by adding its revolutionary line of CONCEPT cabinets at Caliente Casino Hipódromo, operated by the renowned Grupo Caliente in Tijuana, Baja California.
Following its success throughout the rest of the country, the CONCEPT machines have now arrived in Tijuana to deliver an unprecedented gaming experience. With the innovative Magic Lighting system, which offers a synchronized light show integrated with gameplay, and a large-format touch screen known as the Screen Deck, CONCEPT is designed to maximize player comfort and technical team efficiency.
The collaboration between Caliente and Zitro is further reinforced with the addition of the successful games Legendary Sword, Triple Charm Journey, and Fairyland Quest. These games accompany this new generation of cabinets and stand out for their high-quality graphics and innovative mechanics.
From Grupo Caliente, Mariano Hernández, Corporate Management of Gaming Machines Products, commented: “Given the outstanding performance we’ve seen from CONCEPT, its installation at Hipódromo was our immediate goal. We are confident this offering will receive the same warm welcome from our Tijuana players. Zitro is, without a doubt, a guarantee of success in the region.”
Johnny Ortiz Viveros, founder of Zitro, added: “We are proud to continue strengthening our collaboration with Grupo Caliente and to bring Zitro products to more players across Mexico. CONCEPT was created to set a new benchmark in the industry, and its reception proves it.”
Categoría:Slots
País: Spain
Región: EMEA
Event
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