IGT Rolls Out Campaign Celebrating 30 Years of "Wheel of Fortune"

International Game Technology (IGT) has unveiled a massive North America advertising campaign celebrating the 30th anniversary of its iconic Wheel of Fortune Slots. The nine-month, multi-phase initiative will span social media, digital platforms, outdoor placements, and traditional broadcast channels, including a featured appearance on the Wheel of Fortune television program in May.

“IGT’s Wheel of Fortune Slots is more than a beloved casino game. It’s an iconic slice of Americana that players around the world associate with fun and life-changing jackpots,” said Hector Fernandez, IGT Incoming CEO. “As we celebrate the game’s 30th anniversary, we’re launching an exciting advertising campaign that honors its nostalgic roots while showcasing its bright future.”

The campaign’s creative concept draws inspiration from Busby Berkeley’s signature cinematic style, featuring synchronized choreography, retro-inspired music, and vibrant visual effects centered around the famous spinning wheel. The spot concludes with a showcase of the latest title, Wheel of Fortune Cash on Reels, running on IGT’s advanced RISE55 cabinet.

IGT has already activated the campaign across platforms such as www.igtjackpots.com/WOF or  Facebook and Instagram.with multiple versions of the commercial tailored for digital audiences. Later in the year, the campaign will expand to high-impact outdoor placements, including large-format digital billboards along the Las Vegas Strip, further amplifying its reach.

With this anniversary campaign, IGT reinforces the enduring appeal of Wheel of Fortune Slots while positioning the franchise for continued growth across both land-based and digital gaming environments.