Imagine Live expands UK reach through Casimba Gaming deal

Imagine Live strengthens its UK presence

Imagine Live has signed a content integration agreement with Casimba Gaming, one of the leading iGaming operators and aggregators, in a move that further expands the provider's presence in the UK-regulated market.

Through the partnership, Imagine Live's live casino portfolio has already gone live with several operators connected to Casimba Gaming's aggregation platform, allowing the supplier to reach a wider audience of players across the UK.

Live casino content joins Casimba's network

The agreement brings Imagine Live's portfolio to the Casimba Gaming platform, including classic table games such as Blackjack, Roulette and Baccarat, alongside its growing catalogue of proprietary game show titles.

Operators connected to the platform will gain direct access to content streamed from Imagine Live's studios in Armenia, Romania and Spain. The provider holds licences from several major regulators, including the UK Gambling Commission (UKGC), the Malta Gaming Authority (MGA), Romania's ONJN and the Swedish Gambling Authority.

For Casimba Gaming, the partnership enhances an aggregation platform that currently serves more than 40 operators and over 100 suppliers across casino, live casino, bingo and virtual products.

Imagine Live highlights broader distribution opportunities

Commenting on the agreement, Nadiya Attard, Chief Commercial Officer at Imagine Live, said:

"Casimba Gaming has built a strong reputation for connecting operators with premium gaming content across regulated markets. By partnering with Casimba, we can bring Imagine Live's innovative live casino portfolio to a wider network of operators through a trusted and scalable distribution platform. We are excited to work together to deliver engaging live gaming experiences that create value for both operators and players."

Casimba focuses on growing demand for live casino

Lavina Karlsson, Chief Commercial Officer B2B at Casimba Gaming, underlined the importance of expanding the platform's live offering.

"Live casino is a core vertical for the operators on our platform, and the standards they expect from suppliers are rising. Imagine Live brings genuine production quality, a growing game show catalogue, and strong regulated market credentials. Adding them to the platform gives our operators more ways to compete for live casino players, which is exactly what the partnership is for."

Expanding a high-growth vertical

The deal reflects the continued momentum of the live casino segment, which remains one of the industry's strongest drivers of player engagement and retention. By combining Imagine Live's expanding portfolio with Casimba Gaming's distribution capabilities, both companies aim to strengthen their position in regulated markets and deliver more diverse experiences to operators and players alike.