68 Million Americans to Wager on March Madness
Monday 13 de March 2023 / 12:00
⏱ 2 min read
(Washington DC).- A quarter of all American adults (68 million) plan to wager $15.5 billion on this year’s NCAA Men’s Division I Basketball Tournament, according to a new survey from the American Gaming Association (AGA).
31 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie.
21.5 million plan to bet casually with friends.
56.3 million plan to participate in a bracket contest.
“March Madness is one of the best traditions in American sports—and America’s most wagered-on competition,” said AGA President and CEO Bill Miller. “Critically, the expansion of regulated sports betting over the past five years has brought safeguards to more than half of American adults who can now bet legally in their home market.”
The growth in March Madness betting is driven by a resurgence of bracket contests as well as Americans taking advantage of the expansion of legal online wagering. Three-fourths of online bettors say this will be their first time betting on March Madness online.
While 18 million more American adults plan to wager on March Madness compared to last month’s Super Bowl, Americans are expected to wager half a billion dollars less on the tournament than they planned to wager on the Big Game.
Since last year’s tournament, Kansas, Massachusetts and Ohio have launched retail and mobile sports betting markets, while Maryland has launched mobile wagering. This year’s March Madness—with 67 games over three weeks—will be the first to feature Las Vegas as a regional host location.
“With the excitement around March Madness, the AGA and our members want to remind anyone getting in on the action to have a game plan to bet responsibly. That means setting a budget, knowing the odds, keeping it social and always playing legally,” added Miller.
Among bettors, Kentucky is the most popular choice to win the national title (9%), followed by Texas A&M (8%), and Gonzaga, UCLA and Alabama (6%).
Categoría:Sportsbook
Tags: Sports Betting, AGA, Sportsbook , American Gaming Association,
País: United States
Región: North America
Event
SBC Summit Americas 2026
09 de June 2026
Habanero reflects on the key takeaways from SBC Summit Americas
(Fort Lauderdale, Florida).- Milda Mikelioniene, Habanero’s Business Development Executive reflects on the key takeaways from SBC Summit Americas, explains why Peru is emerging as one of the region’s most promising markets, and outlines how the supplier’s long-standing presence in Latin America continues to shape its growth strategy.
Wednesday 17 Jun 2026 / 12:00
Konami Highlights Key iGaming Innovations at SBC Summit Americas 2026
(Fort Lauderdale, SoloAzar Exclusive).- In Q&A with SoloAzar, Eduardo Aching, VP, iGaming & International Gaming Operations, Konami Gaming, talked about its participation at SBC Summit Americas 2026, where the firm showcased its expanding online slot portfolio and emphasized new partnerships with iGaming operators, while spotlighting AI innovation and upcoming global launches.
Wednesday 17 Jun 2026 / 12:00
SBC Summit Americas 2026: Celebration Meets the World’s Biggest Stage
(Fort Lauderdale, SoloAzar Exclusive).- The Broward County Convention Center was buzzing this week as the SBC Summit Americas 2026 unfolded across 22,000 square meters of expo space. With six conference stages, a food festival, and more than 300 exhibitors, the summit, which ended yesterday, delivered a vibrant showcase of innovation and collaboration. The energy was palpable—until the world’s attention shifted to another global spectacle: the opening match of the FIFA World Cup.
Friday 12 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
