Altenar and Pragmatic Solutions Strengthen Their Collaboration

A Collaboration Built on Proven Results

As sportsbook providers and iGaming technology companies continue to announce new integrations, Altenar highlights its established partnership with Pragmatic Solutions, which has already supported operators across several regulated markets.

The collaboration began in 2023, when Altenar became the first sportsbook platform integrated into Pragmatic Solutions’ Player Account Management (PAM) system.

Since then, the combined technology stack has supported operator launches across Brazil, Canada and several European countries.

By bringing together Altenar’s sportsbook technology and Pragmatic Solutions’ PAM platform, the companies aim to provide operators with a scalable solution that supports localisation, flexibility and long-term growth.

DAZN BET: Supporting Expansion in North America

DAZN BET has expanded its presence in Ontario and Alberta using Altenar’s sportsbook technology and Pragmatic Solutions’ platform infrastructure.

Entering regulated markets requires more than betting functionality. Operators also need technology that supports regulatory compliance, operational stability and the specific requirements of each jurisdiction.

According to Altenar, DAZN BET went live in Alberta on the first day of the newly regulated market. The launch highlights the importance of having an integrated and certified technology stack in place before entering a new jurisdiction.

The collaboration provides operators with a foundation designed to support market expansion while maintaining operational flexibility.

EstrelaBet: Enhancing Sportsbook Performance in Brazil

In Brazil, EstrelaBet replaced its previous sportsbook with Altenar and went live with the new solution in October 2023.

The transition was intended to upgrade the operator’s sportsbook and PAM infrastructure ahead of its next stage of business growth, with technology adapted to the requirements of the Brazilian market.

Since adopting Altenar, EstrelaBet has reported increased profits and improved margins while operating under Brazil’s 2025 licensing framework.

The company’s experience illustrates how sportsbook and PAM technology can contribute to operational and commercial objectives in a competitive regulated market.

For EstrelaBet, the combination of Altenar and Pragmatic Solutions provides infrastructure designed to support localisation, scalability and operational performance.

Combining Sportsbook and PAM Technology

The companies’ collaboration focuses on connecting complementary technology rather than providing isolated solutions.

Pragmatic Solutions supplies the iGaming PAM infrastructure, while Altenar provides the sportsbook technology.

Together, the companies’ solution is designed to offer operators:

• Performance: Technology designed to support sportsbook and gaming operations in demanding environments.
• Flexibility: Tools that allow operators to customise and adapt their offering.
• Stability: Infrastructure designed to support reliable, long-term operations.
• Scalability: Technology that enables expansion without requiring a change of provider.
• Integration: Connected sportsbook and platform systems that work together within a unified technology stack.

This approach aims to give operators greater control over their brands, market strategies and growth plans.

Three Years of Cooperation Across Regulated Markets

Since 2023, Altenar and Pragmatic Solutions have worked together to support operators launching and expanding their sportsbook operations.

The partnership has progressed beyond its initial integration, with the combined solution being used by operators in multiple jurisdictions.

From EstrelaBet’s operations in Brazil to DAZN BET’s expansion in Canada, the companies point to their joint projects as examples of how integrated sportsbook and PAM technology can support regulated-market growth.

Best-of-Breed Technology for Operator Growth

For operators evaluating technology providers, the ability to demonstrate successful implementations is an important consideration.

Altenar and Pragmatic Solutions position their collaboration around a combination of sportsbook expertise, PAM infrastructure and experience supporting operators in regulated markets.

The companies say their integrated solution provides the stability, flexibility and market readiness required to help operators pursue commercial growth.

Altenar: Focus on Long-Term Operator Value

Dinos Stranomitis, COO at Altenar, commented:

“Since the beginning of our collaboration with Pragmatic Solutions, our focus has been on delivering real value to operators. Seeing our joint solution support launches and growth across markets is a strong validation of that approach.

“By combining Altenar’s sportsbook expertise with Pragmatic Solutions’ platform capabilities, we give operators the flexibility, stability and market readiness they need to grow with confidence. Three years on, this is a collaboration defined by proven results and continued growth.”

Pragmatic Solutions: Integration Supporting Operator Control

Ashley Lang, CEO at Pragmatic Solutions, said:

“Altenar's sportsbook has been in high demand among our clients, and the collaboration has delivered from the start. Operators keep choosing the combination because it is stable, flexible and already certified in the markets they want to enter. Our customisation and marketing tools combine with Altenar's sportsbook to give operators genuine control over how they build and differentiate their brands”.

And Concluded “Three years on, the value of that integration is measured in operator outcomes. Our joint clients have gone live on day one in newly regulated markets, and expanded across jurisdictions."