Altenar launches Bet Cards display feature: enhanced visibility for targeted selections

Altenar has launched its Bet Cards feature, enabling operators to increase the visibility of boosted and non-boosted selections for improved user engagement.

Bet Cards simplify the display of promotional bets and how they are consumed by users by allowing operators to create curated bet lists, offering more control and creativity in their promotions. 

By integrating seamlessly into various widgets, Bet Cards ensure enhanced visibility for targeted selections, expanding beyond Top Boosts to promote multiple selections. The initial rollout also supports pre-built selections, which are particularly beneficial for Bet Builder markets.

Future iterations of Bet Cards will introduce multiples, allowing for an even broader range of promotional bets beyond single and Bet Builder selections, and will have the option to be linked to the Tipster Module feature which was released recently. 

The process of populating Bet Cards lists will also evolve to include automatic generation through Altenar’s Intelligence Services, reducing manual effort and enhancing efficiency. 

This latest launch is one of several enhancements to Altenar’s sportsbook offering, demonstrating its ability to react quickly to deliver the most up-to-date and in-demand features to its partners.

Dinos Doxiadis, Director of Product - Sportsbook and Data at Altenar, said: “The introduction of Bet Cards reflects our commitment to giving operators greater flexibility and creative control over how they promote betting content. By simplifying the display of both boosted and curated selections, Bet Cards not only enhance the user experience but open up new possibilities for engagement.

“This is the start of our work to enhance Bet Cards to ensure our partners stay ahead in delivering the most personalised, high-impact sports betting experiences.”