Altenar presents Sportsbook Features Guide: 0% Margin Market
Thursday 31 de July 2025 / 12:00
⏱ 1 min read
(Douglas).-In a highly competitive betting industry, sportsbooks are turning to 0% Margin Markets as a powerful promotional strategy to attract and retain bettors.
Sportsbooks Attract Bettors with Innovative 0% Margin Markets
This innovative approach offers odds without the traditional bookmaker margin, delivering unmatched value to customers.
Unlike standard markets where a margin is added to ensure profitability, 0% Margin Markets eliminate this overround entirely. This means odds are calculated based on true probabilities, offering fairer and more favorable payouts—especially in popular 1X2 or winner markets.
Why 0% Margin Markets Matter
For operators, the 0% Margin model solves key challenges:
Market Differentiation: With many sportsbooks offering similar odds, 0% Margin Markets provide a clear competitive edge.
Customer Acquisition & Retention: Better odds attract new users and keep existing ones engaged.
Improved Perceived Value: Bettors seeking value see these markets as more appealing than traditional ones.
Benefits for Bettors and Bookmakers
Increased Winnings: Eliminating the margin results in higher potential profits for bettors.
Higher Engagement: Major events become even more attractive when promoted with 0% Margin odds.
Cross-Sport Availability: This strategy is effective across football, tennis, basketball, MMA, and more.
Boosted Traffic and Volume: Value-driven bettors are more likely to place frequent and larger bets.
A Smart Marketing Strategy
Offering 0% Margin Markets positions sportsbooks as customer-first brands and strengthens their presence during peak betting periods. As competition intensifies, this strategy stands out as a key differentiator—helping operators grow their user base and build lasting loyalty.
Read full article here
Categoría:Sportsbook
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
