Altenar Unveils New Sportsbook Features Focused on Personalisation and Automation

Altenar has rolled out a new set of sportsbook product updates aimed at improving personalisation, promotional automation and betting flexibility. The latest release introduces enhanced audience targeting tools, expanded Bet Builder functionality and automated campaign features designed to help operators deliver more tailored experiences across different player segments.

Player Tags strengthen audience targeting

One of the headline additions is the launch of Player Tags, a feature designed to give operators greater control over customer segmentation and campaign management. Operators can create, edit and assign tags in bulk, while integrations with Bet Cards and Boosted Odds allow promotional content and betting offers to be automatically tailored to specific player groups.

Basketball Bet Builder receives major expansion

Altenar has also broadened its Basketball Bet Builder offering by introducing additional pre-match selections. New markets now include player blocks, steals, double-doubles, triple-doubles and highest-scoring quarter options, providing bettors with greater variety and more personalised wagering opportunities.

Faster betting experience with Direct Calculation

The new Bet Builder Direct Calculation feature allows users to combine compatible selections directly from market groups without switching into a dedicated Bet Builder view. The update is designed to streamline the betting journey and improve flexibility.

Bet Builder Bundles improve usability

The introduction of Bet Builder Bundles creates structured betting paths by grouping related selections together. Altenar says the update simplifies navigation and helps players build more engaging betting combinations.

Automation tools reduce campaign workload

Promotional activity also receives an upgrade through Auto-generated Boost Campaigns, which use predefined rules and pick logic to automate boost creation. The feature aims to reduce manual setup time and accelerate campaign deployment.

Additionally, Popular Bet Builders & Bet Cards Automation, powered through Altenar Intelligence Services (AIS), automatically refreshes promotional content and sportsbook recommendations.

Navigation and live betting enhancements added

The sportsbook interface also receives a redesign through a New Sport Lobby Structure, featuring configurable category groupings and improved event discoverability.

Meanwhile, Early Payout functionality has been expanded into Ice Hockey 1x2 markets, while LMT & Scoreboard Integration, powered by data.bet, delivers richer live match tracking and enhanced in-play betting experiences.

Executive comments on product direction

Nikos Zygouris, Head of Sportsbook Product at Altenar, said: “Flexibility remains central to how we develop our sportsbook technology. We continuously monitor player behaviour, operator needs and market trends to make sure our platform evolves in the areas that deliver the most value.”

To conclude He added: “These updates are designed to help operators create more personalised experiences, automate key processes and give players greater flexibility throughout the sportsbook journey.”