AMELCO creates new division with managed sportsbook and casino solutions

The new branding is in recognition of the new divisions separate function within AMELCO group and to differentiate AMELCO Sport and AMELCO Games offering which is distinct from, but complementary to, Amelco software solutions. The new brand is indicative of AMELCO intention to sustain their position as a major player in the market and highlights the division’s status as independent entities.

The new gaming platform will include Sportsbook and Casino suites exclusively developed for the new division clients, as well as more than 500 games provided by different well-recognized providers, in order to develop a new groundbreaking, omnichannel gaming solution.

A pioneer and leader in the industry, AMELCO made a strategic decision in 2006 to lead the way in capitalizing their experience gained from development experience building software solutions for pricing and trading for the global banking sector. The new divisions - AMELCO Sport and AMELCO Games is uniquely positioned to work with carefully selected strategic partners who are either aiming to monetise their existing database, brand loyalty and media assets or looking to enhance their existing online gaming operations.

‘Performance, delivered.’ is the strapline that will underpin AMELCO Sport and AMELCO games unique positioning and reflects the opportunity for clients benefit from AMELCO decade of experience in technology, development and electronic payments.

New players in the online gaming market require a technology platform to work with, expertise in setting up operations and, above all, knowledge of how to leverage their assets and target the gaming consumer. AMELCO's experience makes it well positioned to partner with these new entrants to mutual advantage.

AMELCO Sport and AMELCO Games are positioned within AMELCO UK Ltd as a separate business unit with several departments in it, focused entirely on managed sportsbook solutions.

The new divisions, officially announced today, are currently working on a business development pipeline for 2018, across a variety of jurisdictions.

Paul Manning, CEO of AMELCO, commented:
“We believe the new brands and divisional structure represents the scale of our ambitions as we continue to expand AMELCO's reach and through the growth of our client base and jurisdictions we aim to develop further AMELCO position as a leading player in the Online Gaming B2B market.”