Amelco launches FinXpress
⏱ 2 min read
(London).- Amelco, the leading sports betting software and trading services provider, has announced the launch of a one-of-kind Bitcoin betting product that allows punters to bet on the short-term fluctuations of the cryptocurrency over a set time period, such as a minute.
Operable as an extension to Amelco’s singular platform used by sportsbooks, it has been created to complement existing betting features – such as a lull during half-time of a football match, where punters will be able to make quick bets on the movement of bitcoin as it fluctuates over a short time scale.
Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, it is set to offer an entertaining, side-betting option as part of a main event, or for a quick, enjoyable ‘gamified’ betting experience in its own right – with the chance to enjoy a quick win at any time.
Commenting on the launch, Amelco’s Head of Global Financial Products, Justin Head, said:
“We are very excited to be launching FinXpress, an entirely new type of side-bet that will keep punters entertained during betting lulls.
“Compulsive viewing and engaging, it is user-friendly and has no hidden extras – simply offering broker-free betting fun on the volatility of cryptocurrency.
“The best part is that Bitcoin never sleeps, so punters can have a simple, affordable bet whenever they fancy, with the chance to know if they’ve won in as short as minute.”
Available as part of Amelco’s existing platform and designed to be as easy to use as possible – it will be expanded to also offer short-term bets on other financial indices, such as currency, oil and gold in the near future, introducing punters to a completely new way to bet on the financial markets in the most engaging way possible.
With more than a decade of experience in supplying tailored software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.
Categoría:Sportsbook
Tags: Amelco,
País: United Kingdom
Event
SiGMA North America 2026
01 de September 2026
Evert Montero Analyzed Colombia's Gaming Regulation at SiGMA
(Mexico City) — Speaking at SiGMA North America 2026, FECOLJUEGOS President Evert Montero Cárdenas offered a deep dive into the regulatory shifts shaping the Latin American and North American markets. He highlighted the sustainability challenges ahead for Colombia's industry and the ongoing impact of technological innovation. A major highlight of the September 1-3 summit at Mexico City’s Centro Banamex was Montero's induction into the Hall of Game 2026.
Friday 11 Sep 2026 / 12:00
Sportradar highlights LATAM growth at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.
Friday 11 Sep 2026 / 12:00
AIEJA Highlights Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- Dr. Miguel Ángel Ochoa Sánchez, Executive President of AIEJA, underscored the success of the inaugural SiGMA North America in Mexico, noting its crucial role in elevating the local gaming industry on the global stage. Speaking at the event—held September 1-3 at Mexico City's Centro Banamex—he also broke down key regulatory hurdles, strategies to combat illegal gambling, and emerging opportunities within the sector.
Wednesday 09 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
