Betfred launch Racing Post Betfinder

The feature also increases the efficiency of placing a bet and allows for smoother customer experience on their products. The launch of Betfinder follows the recent introduction of the full Racing Post Sport package to Betfred’s offering.  

Racing Post Betfinder is a filtering tool that allows customers to select an array of filters to narrow down the selections. Customers are able to choose what type of form is most important to them and instantly get a selection. 

Discussing the latest feature Lewis McMillan, Head of Digital Product, Betfred said: “We’re delighted to have rolled out Racing Post’s Betfinder to our digital platform. Its intuitive design and carefully selected filter options offer speed of service and depth of information in equal measure. We’re looking forward to our customers getting their teeth into this great racing product.”

Racing Post B2B Head of Digital, Will Fyler, spoke about the latest addition to Betfred’s offering by saying: “Our Betfinder is just one of our products which help customers place bets based on preferences which are important to them. They are able to add filters to the day’s racing until they find the exact bet that suits them. This type of product allows for a smooth and efficient betting journey whilst gaining our other expert content.”

The Betfinder API is a RESTful web API that returns data in JSON format giving a set of attributes for every runner at Great British and Irish horseracing meetings. 

For industry news, expert opinion and all the latest business to business racing and sports products visit Racing Post B2B https://b2b.racingpost.com/