BetRivers and Vsin partner to launch Rush Hour

The partnership includes the launch of Rush Hour™, the first national sports betting show to broadcast from a sportsbook in Illinois, as well as a major cross-platform BetRivers.com consumer acquisition marketing initiative.

"We are excited to connect the BetRivers brand nationally with VSiN's passionate and growing base of sports bettors," said Richard Schwartz, president of Rush Street Interactive. "We plan to work closely with the talented VSiN team to generate betting content that entertains and informs their listeners."

"As the premier betting brand in Illinois, and first to launch both online and land-based sportsbooks in the state, Rivers Casino Des Plaines, Chicagoland's Hometown Sportsbook™, is a perfect backdrop for the new Rush Hour betting show," said Corey Wise, general manager of Rivers Casino Des Plaines.   

VSiN will broadcast Rush Hour live from the in-casino sportsbook in Rivers Casino Des Plaines, the most successful casino and sportsbook in Illinois. The new show will air weekdays beginning on Tuesday, September 1^st, from 6pm to 7pm CDT (7pm -8 pm EDT).

Rush Hour
What:  A New National Sports Betting Show Called "Rush Hour"
When:  Weekdays, starting, Tuesday, September 1^st
Time:  6pm – 7pm CDT
Where:  SiriusXM (Channel 204), Comcast Xfinity, SlingTV, fubo TV and at VSiN.com

Rush Hour will be hosted by Chicago native, Danny Burke, who is currently the host of "Bet on, Chicago" on VSiN.  Growing up in the Chicagoland area led him to become a die-hard sports fan, including the betting side of sports. Before joining VSiN, Danny was a sports reporter, has worked behind the scenes producing live content and did live play-by-play for both TV and radio, including the ESPN radio affiliate in Lincoln, Nebraska.

Betting analysts from multiple BetRivers locations will call in to join Burke to deliver unique regional perspectives on the sports betting markets as the odds and lines move.  Rush Hour will provide insights and access to live sports betting data from across the U.S. — leveraging proprietary data from RSI and/or BetRivers' current presence in six states (Illinois, Indiana, Pennsylvania, New York, New Jersey, Colorado) and the three additional states where BetRivers.com will launch in the next 6 months— providing insights and to help a rapidly growing audience of sports bettors make the most informed wagering decisions possible.

"As BetRivers.com emerges as one of the top sportsbooks in Illinois and across the United States, we couldn't be more excited to launch the first national sports betting show out of Illinois with our friends at BetRivers," said Brian Musburger, founder and CEO of VSiN. "Not only because of the importance of the Illinois sports betting market, but also because Chicago was the birthplace of VSiN and a place so many of us on the team have called home over the years. It's amazing to come home and partner with BetRivers to deliver the most credible sports betting news and analysis available in the industry."

On July 27, 2020,  RSI entered into a business combination agreement with dMY Technology Group, Inc. (NYSE: DMYT.U, DMYT and DMYT WS). Upon the closing of the transaction, the combined company will change its name to Rush Street Interactive, Inc. and trade on the NYSE under the ticker symbol "RSI."