Betway extends sponsorship of ESL
⏱ 1 min read
(Malta).- Leading online bookmaker Betway has renewed its partnership with ESL, the world’s largest esports company.
The extension, which includes an option to renew for another year, will see Betway remain as the exclusive betting sponsor of the largest CS:GO events on the circuit, including IEM Katowice, ESL One Cologne and Season 9 and 10 of the ESL Pro League, among others.
The partnership will continue to see Betway gaining exclusive “behind the scenes” access, VIP hospitality, in-stream and in-stadia branding, as well as host of experiential and digital assets.
This is the latest piece of activity from the operator in the space, following the announcement that they would be sponsoring German esports side Berlin International Gaming (BIG) last month.
Adam Savinson, Head of esports at Betway, said: “ESL are among the elite event organizers across the global esports landscape, so we’re delighted to extend this relationship following another successful year for all involved. At Betway we remain committed to reaching and entertaining even more esports fans around the globe.”
Bernhard Mogk, SVP Global Sales & Business Development at ESL, said, said: “We are glad to continue our partnership with such a strong and reliable partner like Betway. Having Betway as a truly global partner, across various CS:GO tournaments and leagues, creates benefits for fans all over the world.”
Categoría:Sportsbook
Tags: Betway, Sports Betting, Sportsbook ,
País: Malta
Event
SiGMA North America 2026
01 de September 2026
SiGMA North America Explores Affiliate Marketing After Sports Events
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026, Fernanda Figueroa, Affiliate Manager at 1win Partners, examined how affiliates can monetize sports events in LATAM beyond the initial traffic spike. During the conference “Beyond the Spike: How Affiliates Monetize Sports Events in LATAM All Year Round,” she discussed sports betting traffic, player retention, campaign localization and audience segmentation as key elements for extending the value of major sporting events.
Friday 18 Sep 2026 / 12:00
SiGMA North America celebrates Football, LATAM growth and brings the iGaming community together in Mexico City
(Mexico City).- For its first edition, SiGMA North America marked a successful debut in Mexico City, bringing together the international and regional iGaming community while highlighting the continued growth and strategic importance of the Latin American market.
Thursday 17 Sep 2026 / 12:00
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Wednesday 16 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
