FeedConstruct Secures Exclusive Wales Football Rights

The agreement aims to increase the international visibility of Welsh football while expanding premium content for the sports betting industry.

Exclusive Rights Across Welsh Domestic Competitions

Under the agreement, FeedConstruct will hold the exclusive global betting streaming and data rights for all matches in the Novira Cymru Premier, Genero Adran Premier, and the Cymru North and Cymru South leagues.

These competitions represent the highest level of domestic football in Wales, bringing together leading men's and women's clubs, emerging talent, and strong football communities.

FeedConstruct Focuses on Global Expansion

Narek Harutyunyan, CEO of FeedConstruct, described the partnership as an important milestone in the company's strategy to deliver diverse sports content worldwide.

He noted that "The Welsh domestic leagues represent a dynamic blend of historic footballing communities and rapidly emerging talent. By securing these exclusive data and streaming rights, we are committed to elevating the visibility of Welsh football on the international stage while delivering top-tier and engaging solutions to our worldwide network of partners."

FAW Sees Major Opportunity for Domestic Competitions

FAW CEO Noel Mooney welcomed the agreement, highlighted, "We are proud to be announcing this exciting partnership with FeedConstruct. This important media rights agreement represents a significant step forward for our domestic competitions. We look forward to working together in partnership with FeedConstruct to grow global visibility and local engagement with our newly revamped Novira Cymru Leagues and the rapidly developing Genero Adran Premier across the coming years."

Enhancing Sports Betting Content Worldwide

By combining exclusive media rights with low-latency streaming technology and real-time sports data, FeedConstruct continues to expand its sports betting content offering. The partnership is designed to increase the international reach of Welsh football while creating new commercial opportunities for iGaming operators and sportsbook partners.