Fincore and Sportradar power real-time execution with AI-driven insights

Fincore's TRI ecosystem is purpose-built for the realities of modern gaming infrastructure. Modular by design, it exposes only the components an operator needs, plugs into existing PAM, gaming and bonus systems without requiring wholesale replacement, and meets the rigorous audit and access-control requirements of regulated markets worldwide. Whether an operator runs a legacy stack or a greenfield platform, Fincore's architecture adapts, not the other way around.

Into that execution layer, the partnership now brings Sportradar's VAIX: a suite of AI models delivering deeply personalised Recommenders and Player Insight predictions across the full breadth of sports and casino. VAIX operates in real-time - monitoring player behaviour as events unfold and triggering contextually relevant recommendations and rewards during live play, across any sport. Within days of a player's first activity, VAIX produces high-accuracy forecasts of lifetime value, churn risk, deposit likelihood and bonus recommendations, enabling operators to act on intelligence precisely when it matters most.

Together, the two platforms close the gap between prediction and action. Sportradar provides best-in-class intelligence; Fincore provides best-in-class execution, wherever in the operator's ecosystem it is needed. The result is personalisation and bonusing that is faster, more precise and commercially measurable, without the integration overhead or internal development effort that has historically made that ambition out of reach.

Mateja Popovic, CEO at Fincore, said: “The technology landscape in gaming is evolving and operators are increasingly seeking to embed best-of-breed innovation directly into their core operations.

“Our partnership allows Sportradar customers to act on powerful AI-driven insights instantly, closing the gap between prediction and execution. By enabling personalised and automated recommendations and rewards without disrupting existing platforms, we are helping operators unlock greater engagement and more efficient promotional strategies that help them stand out.”

Andreas Hartmann, VP Personalisation at Sportradar, said: “Our AI platform gives operators a decisive edge in player engagement and retention, delivering highly accurate predictions on player activity, lifetime value, churn risk, deposit behaviour and more per user, in real-time.

“With Fincore’s TRI platform supporting real-time and deep personalisation, integration was a natural fit, allowing us to turn our industry-leading AI models into measurable commercial impact for the operator, across the user journey.”