FSB elevates profile of PowerPlay.com

FSB’s trading tools are tailor-made for the demands of live betting and have been readily pressed into service with PowerPlay, who are now providing gaming experiences customised to the Central American and Caribbean markets, where live betting on football, cricket, tennis and basketball are proving particularly popular.

Just a fortnight after launch, the increased activity and figures for the new betting site are stunning. According to Alexa rankings, PowerPlay.com is now among the Top 100 most visited sites in Jamaica alone, where in excess of 150,000 unique users equate to 10% of the active online community.

Running off FSB’s unique pricing models, Caribbean customers now enjoy the most sophisticated and reactive odds available across all sports. FSB’s mobile-first strategy neatly complements trends in the Caribbean market whose internet usage is composed of approximately 80% mobile traffic.

This partnership’s cutting-edge architecture also demonstrates a rare ability to mould the platform organically to the brand, as opposed to generically bolting on a cover. This has allowed PowerPlay to reframe and partition headline markets, homepage sliders and betslips to speak to any territory.

FSB always works with worldwide operators to deliver flexible front-ends which connect with core brand identity, allied to a personalised user interface. The new site is the first in the region for FSB and a new venture for their partner, which currently runs operations in the nightlife and entertainment industry in Barbados, including land-based casinos.

FSB’s proprietary platform, which features real-time algorithmic pricing models coupled to CRM tools for player segmentation and bonusing, has also delivered a live casino complete with a full portfolio of casino games from leading industry suppliers.

The site has been launched across 20 countries including Jamaica, Barbados, Curaçao, Trinidad & Tobago and Mexico, with plans to extend its reach throughout South America and beyond, thanks to FSB’s nimble integration which facilitates multiple translations and currency payments. It’s the latest step in FSB’s growing global footprint.

FSB’s Business Development Director, Richard Thorp, said: “We were delighted when PowerPlay chose us for their online launch and proud the platform has engaged with their customers so quickly.
“It’s a great endorsement of our sportsbook and casino solution in its flexibility to open up new territories. To have PowerPlay provably endorse those credentials provides a compelling test case.”

Dean Serrao, CEO of PowerPlay, said: “After just two weeks of operation, we’re already thrilled with our new site and our blossoming relationship with FSB. Our combined package has helped capture players’ imaginations and drive their engagement to new levels, while the platform itself is effortlessly handling the increased trading volume.

“We are FSB’s first customer in the Caribbean and are particularly excited at the potential to expand to the rest of Central America soon, emboldened by this capacity to provide tailored local offerings.”