High Roller Technologies Plans Sports Betting Expansion; Inks Letter of Intent with Altenar
Tuesday 13 de January 2026 / 12:00
⏱ 1 min read
(Las Vegas).- High Roller Technologies, operator of the award-winning, premium online casino brands High Roller and Fruta, plans to expand its sports betting presence and has inked a non-binding Letter of Intent with Altenar Software Limited to finalize and execute a definitive Software Services & Support Agreement, in which Altenar would provide High Roller with a fully managed B2B sports betting software solution for use on High Roller’s licensed sports betting websites.
“The addition of sportsbook to our product suite through Altenar offers us the opportunity to rapidly expand High Roller’s market position,” said Seth Young, CEO of High Roller Technologies, Inc. “Altenar’s platform, risk management services, and 24/7 support model align with our goal to deliver a reliable and scalable user experience as we pursue the regulatory pathways and technical milestones required for launch.”
“We are excited to be working with High Roller and its team,” said Matthew Ferrara, Sales Manager, North America, of Altenar. “High Roller brings extensive customer reach, with proven delivery and execution across multiple online gaming brands, which are key elements that strongly support the anticipated partnering economics of our relationship. We look forward to working closely with the team in support of a successful integration and a timely launch.”
Proposed Scope of Services under a Definitive Agreement
Altenar would deliver a comprehensive sportsbook betting solution including sportsbook software, integration, hosting, risk management, and support services. Subject to final definitive documentation, the contemplated sportsbook solution would include:
- SaaS licensing and access to Altenar’s sportsbook software
- API integration into High Roller’s platform
- Hosting, system monitoring, and technical support
- Risk management services, including odds compilation and fraud control
- Ongoing software updates, upgrades, and maintenance
- Support services, including 24/7 handling of critical incidents
Categoría:Sportsbook
Tags: Altenar,
País: United States
Región: North America
Event
AffPapa Conference Madrid 2026
18 de May 2026
Evoplay Highlights Innovation and Global Growth at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- Zhanna Tarakanova, PR Team Lead at Evoplay, shares insights on the company’s sponsorship of AffPapa Conference Madrid 2026, key industry trends, and upcoming expansion plans.
Friday 05 Jun 2026 / 12:00
GSH Online Media CEO Reflects on AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, Viorel Stan, CEO of GSH Online Media, discussed the growing influence of AI across the affiliate sector, the evolution of sports betting acquisition strategies, and how the company is positioning itself for long-term growth through technology, product development, and new B2B solutions.
Thursday 04 Jun 2026 / 12:00
"Industry Referees for a Day" Boosts Networking at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At the AffPapa Conference Madrid 2026, held May 18–20 in Spain, SoloAzar once again embraced interactive formats that brought together executives, operators, affiliates, and suppliers from the online gaming industry. This year, the media outlet introduced “Industry Referees for a Day”—a social media video series inspired by soccer and refereeing. Sector leaders were invited to use red, yellow, and green cards to highlight practices that either benefit or harm the iGaming ecosystem, while also sparking fresh networking opportunities among attendees.
Wednesday 03 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
