IGT grows sports betting agreement with Betfred in Nevada

Under the terms of the agreement, Betfred is leveraging IGT PlaySports technology to power retail and mobile sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, part of Curio Collection by Hilton. 

This agreement underpins the first IGT-powered Betfred sportsbook in the U.S. and Betfred's entry into the Nevada betting market.

"IGT PlaySports' remarkable reputation and influence in the U.S. sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada," said Bryan Bennett, COO of Betfred USA Sports. 

"IGT PlaySports' experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world."

"I attended the recent Gaming Control Board hearing to see Fred Done in person. He is a legend in bookmaking and Betfred is one of the most legendary brands in the sports betting industry. It's an honor to work with Fred's team in the U.S. as they introduce the Betfred product in Nevada," said Joe Asher, IGT President of Sports Betting . "IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike."

Betfred Group, the subsidiary of Betford Group, the bookmaker and industry-leading online and mobile products, based in the United Kingdom, will first introduce retail betting, then look to follow-up with a mobile launch in the future. IGT is powering sports betting at more than 80 gaming venues across the U.S. and Canada. For more information visit igt.com/playsports or follow on LinkedIn.